The Challenge:

Management at a particular Super One Foods wanted to reach a nearby college and tap into their student base of approximately 15,000 students.

Application & Solution:

Realizing that the local college generation did not utilize traditional means of print ads or coupons, they turned to Trumpia's enterprise mobile marketing software to create mobile coupons to reach their tech savvy audience.

Taking advantage of multiple methods for gaining subscribers, such as mobile keyword opt-ins and other creative marketing strategies, Super One Foods was able to capture more than 6,845 mobile numbers for their contact database. Super One Foods texts its customers weekly specials, as well as click-through links to weekly ads on their website.

Results:

The selected Super One Foods locations enjoy a digital-coupon redemption rate 9.5 times higher than that of print coupons - a 950% increase! They've also tallied 1,645 views of their online ads linked from text messages. Using Trumpia's enterprise features, Super One Foods were able to generate branch-specific distribution lists for locally relevant promotions.

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