Avoid making these 5 classic SMS Marketing mistakes to help your marketing strategy see success.
Deciding to use SMS marketing for your business is one of the smartest decisions you can make to promote your products and services. This powerful new approach is one of the best ways to get in front of potential customers and turn them into paying customers. There are, however, several mistakes to avoid with SMS marketing. Make sure to avoid these text message marketing mistakes when implementing your campaign.
- Ignoring Opt-In/ Opt-Out Procedures
The cardinal rule of any mass text message marketing campaign is to make sure the people to whom you are advertising have opted in to receive messages. The TCPA (Telephone Consumer Protection Act) makes it clear that “solicitation messaging requires proof of written consent.” This includes electronic opt-ins in the form of SMS messaging content. Keep these rules in mind for not only sending initial messages but also in the event that subscribers want to opt-out of receiving messages. With Trumpia, our software automatically removes subscribers who text “Stop” to opt out, saving you from having to do this manually.
- Spamming or Over-Messaging
Whether it’s by email or text message, no one wants to be bombarded by a barrage of messages. People who have opted-in to receiving SMS marketing from your business understand that they will be marketed to. Stay on their good side by not overdoing it. Find a sweet spot of the number of marketing text messages you can send that will keep your company relevant in customers’ minds without overdoing it. Many businesses find that the ideal number is a maximum of 1-2 times per week.
- Not Having a Mobile-Friendly Website
If you are sending SMS messages from a business and directing customers to a website, it only makes sense that the website should be mobile-friendly. Failing to have a mobile friendly website can create several barriers for customers looking to take action after receiving text messages. Businesses send mass text messages or SMS marketing messages for a variety of reasons. These range from prompting a customer to book an appointment to using a discount code for online purchases. If the website to which you are directing customers is not mobile-friendly, it’s very likely that customers who may have been motivated to make a purchase will lose momentum. Don’t let this happen to you!
- Not Personalizing Text Messages
While not every text message needs to include the subscriber’s name or other information, it is important to segment lists so customers only receive what is relevant to them. Whether by age, location, or based on previously purchased products, customized SMS messages from businesses can help consumers feel that the brand cares about them. Trumpia can take care of this for you by segmenting your text messaging lists so you send personalized messages that are relevant to your customers.
- Forgetting a Call to Action (CTA)
Never forget the overarching goal of SMS Marketing: you want customers to take action! Book an appointment today! Use this code to receive 15% off! Buy now to take advantage of this limited promotion! All of these are examples of calls to action. Be clear, concise, and direct with a call to action and make sure to use strong verbs that invite your audience to take action.
To make the most of SMS marketing for your business, work with the text-perts at Trumpia. Reach out to us today to get started.