Email has become one of the classic marvels of modern marketing. Here are five proven best practices to keep your email from ending up in the dreaded junk box.

• Subject lines matter! They determine whether or not your emails get opened. Keep them catchy and concise. Try adding numbers to make your content measureable.
• State your purpose. The main point of your email should be stated at the beginning of the email body, so readers aren’t guessing what your purpose is.
• Balance images and content.  Having a ratio of about 60/40 between images and words greatly improves deliverability. It also gives your readers something that’s easy to understand visually.
• Make sure HTML and plain-text content match.  Having different content increases chances that your email will be marked as spam.
• 8 – 14 are the magic numbers. Keep your font sizes between 8 pt. and 14 pt. Anything under or above this range can land your email in the junk folder.

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