As churches continue to grow and build their congregations, it is important to utilize all the available resources their audience uses to stay connected. Although the notion of using mobile technology to reach the masses seems a little far-fetched, this can save time and money while catering to your needs and the needs of your congregation. Sending text message news can also attract a new demographic and keeps the younger people in the loop.

How can a church use text messaging to get the message out to their church members?

There are a number of ways churches can communicate through text message broadcasts. Here are at least 7 ways to do this effectively:

Ministry News

Ministries can send a text message to coincide with any new ministry news going on within the church. These messages can work in conjunction with the website and other forms of social media to make sure the messages get out to the masses. If the church is working on any fundraising projects, this is a good way to inform the congregation of your goals while providing weekly updates on how you are doing in meeting them.

Important Messages and Alerts

Any important messages and information that needs to be addressed prior to any services, or issues with traffic and parking can be disseminated through a text message. This will also help with any changes in the service, or any inclement weather that may affect a service.

Words of Encouragement

Throughout the week, members love to hear a word of encouragement. This will assist in keeping your members in the loop and allowing them to share in fellowship any time of the week. This also keeps the pastor connected with his congregation. Knowing you will receive a personalized text message from the pastor adds a level of comfort and confidence in knowing you are special.

Event Coordination

Text messaging is a great way for ministries to keep in contact with each other, plan and schedule events. Group texting is a great way to make sure everyone gets the message and individuals can respond back and forth without having to meet face-to-face for little details. Individuals can also use text messaging to schedule sign-ups for special retreats and conferences, which will serve as a basis for getting the initial lists completed.

Requests for Prayer

Sending a text message is a wonderful way to request prayer. This is also a good way to ask for encouragement or send suggestions to the church without any red tape or added stress to different leaders within the church.

New Member Drives

You can have a new member drive via text message where your congregants can forward the text message to their friends and family. This is a great way to get the information into the hands of a completely different audience.

Reminders

Any mid-week reminders can take place through text messaging to keep members informed. This works well for those members that do not have access to the internet or a computer. They will remain connected with the church and find out everything they need to know. Any special services or holiday services can be disseminated through this methods, as well as acting as a second reminder for the weekly announcements.

A voice broadcast is also a great way to reach the congregation. This can be used to send thousands of voice messages to different audiences to make sure the message is reinforced for each and every communication sent. Customized messages provide a personal touch which can add to your customer service, and make your congregants feel as if they are really part of something special.

These are just several ways you can implement voice broadcasts and text messages into your marketing plans for the church that will be effective in reaching your existing and potential audience. Taking the time to implement these tactics shows a great level of progression in the church, and a focused initiative on making sure every person is touched at their personal point of contact. Keeping these in mind makes a difference in how your congregation operates, while promoting unity among the masses.

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