Found this survey on Mobile Marketing Watch's blog...

It's a new survey sponsored by a partnership between Millennial Media and DM2PRO that surveyed major brands and advertisers themselves to see how mobile marketing is working out for them.

"When it comes to how mobile marketing is performing overall, 78 percent of respondents said the medium met their campaign goals, while an additional 9 percent said mobile performed “beyond our wildest expectations.” Nearly one third of respondents stated that mobile has become an “indispensable” part of their media mix, while another 67 percent ranked mobile as “somewhat valuable” and only 2 percent said it wasn’t valuable at all."

Click on the picture down below to read the interesting article...

-Derek from Trumpia