Drive In-store Purchases with Holiday Mobile Marketing!

It's beginning to look alot like Christmas!

The holidays are around the corner. But how big of a role can the mobile marketing space play this holiday season? “Mobile will drive more sales in-store than human sales people,” said Gretchen Scheiman, partner and director for CRM at OgilvyOne Worldwide, New York.

Think about your audience - “You’re dealing with users for whom the most valuable thing to them is time, and if you’re able to provide a time-saving or more pleasurable experience in a limited amount of time, that can lead to direct response and a branding reward,” said Paul Gelb, director of mobile practice at Razorfish, New York.

There is a debate on where a brand should focus its efforts in the mobile space.

Text messaging has the largest reach of any mobile channel. It offers brands the opportunity to build a database, drive foot traffic and inspire loyalty via mobile coupons and create a two-way dialog with customers.

How to Deploy an Effective Mobile SMS Campaign for the Holidays

Make it shopping-centric. A good tactic would be to bring consumers in with a one-off component and get opt-ins for post holiday continued messaging. Offer incentives to your customers. For example, sweepstakes, shopping-spree entry, giveaways or discounts and coupons are great ways to have customers opt-in to your SMS list. Thom Kennon, vice president of strategy at WPP Group’s Wunderman, New York, stated that getting consumers to opt in to a database via SMS was a powerful first step for a brand.

So if you haven't started, get started on your SMS Mobile Marketing initiatives today!

-Jeanius from Trumpia