Freestyle Session is a fresh, hip promotions company that hosts dance party style events and contests from San Diego to Japan, for breakdancers (bboys) monthly. DJCROS1, who started the company more than 15 years-ago is quite a smart entrepreneur. He also has his own clothing line, Armory, which he sells in his San Diego-based retail store, Armory Survival Gear.

Freestyle Session and Armory Survival Gear routinely orchestrate multi-channel marketing campaigns, promoting all of its Hip Hop sales and dance events through SMS marketing and social media sites including Facebook. These include its frequent sales on merchandise, weekly Thursday night Generations Party as well as other dance events and competitions.

By sending out SMS text messages for each of its events, Freestyle Session enjoys great success. The attendance at most events is upwards of 1000 plus people. The Thursday night Generations Party sees roughly 300 people per week, which is pretty much at capacity at the venue where it’s at -- U-31 in North Park.

One way that the retail business has built its mobile text marketing database is by advertising its mobile keyword on its website, inviting people to text the word “Armory” to 99000 and then receive a mobile coupon for 20 percent off of their purchase.

For a competitive edge, Armory Survival Gear conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day -- right before Thanksgiving – which it dubbed Black Wednesday.

The retailer used Trumpia’s SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. As a result, the retailer effectively and affordably realized 30 percent of its average monthly revenues in just two days – without the extensive pre-planning activities and expenditures that are required of traditional advertising campaigns.

“The ability to provide spur of the moment, up to the minute alerts allows us to capitalize on the fact that most of our audience prefers to receive information that they can use immediately,” said DJCROS1, founder of Freestyle Session and owner and head of marketing and operations for Armory Survival Gear. “Trumpia lets us affordably and quickly grow our business, make adjustments along the way and widely reach our customers who are typically on the go and always have their mobile phones nearby.”

People can learn more and buy tickets to Freestyle Session’s upcoming events by visiting its website at www.freestylesession.com.