Black Friday Countdown 2014 - 2 weeks left!
Where's your Marketing Strategy at?
"Black Friday" by Powhusku is licensed under CC BY 2.0
If you have to babysit your marketing campaign, you might get overwhelmed, shirk other pressing duties, or end up giving up on your marketing campaign. You really just need to sit down a sec and think about what you want to do, discover what resources are available, and integrate them to make your Black Friday marketing work for you, not the other way around.
Let’s say you own an electronics good store and want to update customers on different products, shopping tips, and shopping times. This use case shows you what’s possible. When you combine your creativity and understanding of your business’ operations with the power of SMS messaging capabilities and Marketing Automation, what can’t you create?
Trumpia's SMS Marketing Automation in Action!
If your contact base isn’t as robust as you’d like, you may consider creating a mobile keyword for customers to opt in to your SMS messages or email. If your address book is already full, you’re ready for the next step.
→ Send your contact list a Mobile Voting poll via SMS messaging asking which products they’re interested in keeping up with.
→ Customers will automatically join a list based on their vote. For example, when Joey and Hannah answer “iPad”, they will join the “iPad Shopper Group”, while Kevin, who answers “Big screen TV” will join the “TV Shoppers Group”.
→ When you know who’s interested in what, you naturally engage in smarter messaging. No more generalizing your messages so they fit everyone, because there’s really no such thing!
→ Now, you can create a series of messages and interactions for each group using Auto Campaigns.
A week from signing up, the TV Shoppers Group might receive an update about new inventory to build excitement and anticipation.
→ Then, as the big day approaches, you can set up a message with a coupon for the same group to be used on Black Friday! It’s one way to thank them for participating in your campaign and encourage them to visit on the day of!
Remember, there’s no one way to cook a turkey! You know your business best, and we know ours. Combine your ideas with our resources to create and implement a marketing campaign this Black Friday. And it doesn’t end here because next year, believe it or not, there’s another Black Friday waiting to be marketed (gasp!).
For more information on other tools you can use to drive traffic to your stores during Black Friday, download the complimentary Mobile Marketing Success Kit.
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