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Businesses across industries are using bulk SMS to improve efficiency and enhance their customer service. As more and more customers are becoming dependent on their cell phones to connect with others and get up-to-date information, text messaging can provide a number of benefits to brands that want to find new ways to engage with their customers. This can be especially helpful to companies in the service industry that rely on timely information to provide quality customer service. Below we discuss just a few of the ways that brands in service-based industries can benefit from using bulk SMS on a regular basis.

Confirm Appointments and Bookings

Perhaps one of the greatest benefits of bulk SMS for companies in the service industries is the ability to use this technology to confirm appointments, bookings, or reservations. This allows companies to improve efficiency by allowing employees to focus on other tasks, while customers benefit from the immediate notification and helpful reminder sent straight to their phone.

Bulk SMS services can also be used to alert customers to any complications in their appointment or delays in services. For example, a restaurant may want to use text messaging to notify a party when their table is ready. A travel agency might alert a client if there has been delays in pick-up or drop-off times. This use of SMS helps the business provide better customer service and cuts down on unnecessary wait time for the customer.

Send Out Information on Special Promotions

Another great use of bulk SMS for service-based companies is the ability to instantly send out important information or special promotions to a large audience. Do you have a special event coming up? Perhaps your company is offering a time sensitive new promotion? These are great examples of when companies can use texting to keep their customers up-to-date. Unlike other forms of marketing, texting allows you to send messages to specific customers instantly. This makes it great for promotions and other information that may have a deadline.

Introduce New Services or Locations

Bulk SMS is also an effective way to get the word out about new services or service locations. This does not mean that you have to send these notifications to everyone in your customer database. For the best results, narrow your text audience based on the information that you have gathered for each client.

For instance, if you are introducing a new service, you can narrow your audience to include customers who have purchased similar services in the past or those who have showed interest in this particular service. If you are opening a new location, you could use geographic data to send text messages to those who are living near the area where the new location will open.

Get Valuable Feedback or Information

In order to build trust within your customer base, it is important to show interest in your customers’ needs, wants and desires. One way to use bulk SMS to gain credibility is by conducting a mobile survey about their experience with your brand after the customer has visited. In order to encourage participation, you can provide a special offer for those who complete the survey or enter them in a drawing to win a prize.

Using bulk SMS to gather customer feedback allows you to learn more about your customers, while also gaining valuable information about how you can improve your customer service as well as your service offerings. This not only helps you make changes that will grow your business but also shows the customer that you genuinely care about their experience with your brand.

Add a Personalized Touch

Another way to build trust and customer confidence is by sending personalized messages to your client base in order to build stronger customer relationships. Bulk SMS is a great way to effectively and efficiently send personalized messages to your clients. Whether it is to thank a customer for staying at your hotel, or sending a spa client a special message on their birthday, there are a number of ways that service-based companies can utilize texting to connect with customers on a regular basis.

Are you interested in using bulk SMS to improve your customer service model? Trumpia loves helping businesses from a variety of industries utilize the latest communication technology to deliver the information that customers want in real time. Contact us today to see how we can help you provide added value for your customers.

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