Not all bulk SMS marketing strategies are created equally, and without an intelligent strategy, your bulk SMS messages will be deleted and ignored faster than you can say "160 characters".

To prevent your messages from being ignored by the majority of your bulk messaging recipients, implement these four tips that will boost customer engagement and grow your marketing results.

Only Send Bulk SMS When Permission Is Granted

Consider this the cardinal rule of successful marketing where bulk SMS is concerned. Only sending your bulk SMS messages to those who opt to receive them can be the crucial difference between people perceiving your business as legitimate or scam-worthy.

Further, it benefits your business as well. Having people give permission instantly alerts you to the fact that they are interested in what your business can offer them, giving you targeted leads that can turn into customers if you deliver valuable SMS messages.

Speak Directly

Don't fall into the temptation of using text lingo in your SMS messages. While it can be tempting to save characters to cram more information into the SMS, that isn't necessary if messages are carefully crafted.

Some of your readers will be irritated by text lingo like "u" and "ur", but more importantly, many who read the text will be confused or unable to understand the message. That is the last think you want for successful marketing. Instead of using confusing or irritating text speak, be direct and concise with the marketing message you wish to convey.

Grab Attention Immediately and End with a Strong Call to Action

There is a lot you can say with 160 characters, giving you plenty of leeway to say all that you need to say with a compelling bulk SMS approach. To start, capture attention with a compelling lead-in that will entice customers to read the rest of the message. Start the message with a "Special Offer!", "Exclusive Member Deal!" or something similar that will provide a sense of immediacy and exclusivity.

Then, end your message with a strong call to action that will make readers want to take initiative and check out the special offer. Encourage them to visit the website, call or follow a link to see the deals you are offering. By starting and finishing strong, your messages will capture and hold attention in ways that will drive action in ways that will benefit your campaign.

Measure Your Bulk SMS Results

Finally, it is important to measure your results to make the most out of your campaign. Set the right campaign objectives and criteria that will be measured, and then find a quality tool that can be used to gauge your results. Utilizing a report manager that can comprehensively update you on campaign successes and failures can give you key analytical insights that will help your marketing strategies remain on the sophisticated cutting-edge.

Free SMS ROI Calculator