Marketing Automation is gaining publicity and popularity in today’s marketing realm. Its robust capabilities allow marketers and businesses to paint a clearer picture of their contact database while accomplishing in a few seconds what would have taken days to complete. With that said, Marketing Automation is not for the weak.

So, how do you know if your business is ready to incorporate Marketing Automation in its marketing strategy? Here are a few clues you can use to evaluate whether Marketing Automation is right for your business.

You’re crawling through your contact database

Your business has grown quite a bit and your contact database is sitting pretty. You’re satisfied with your growth and the data you’ve gathered. What now? If you find yourself scrolling for what seems like forever, scrutinizing your monitor, running your eyes across the screen to match contact data with the right contact, you may be at risk for eye conditions in the near future while trying to segment your list. Or, maybe you haven’t even tried because just the idea of scaling and narrowing down your contact list causes you to shrink back... and continue sending mass messages.
The solution: Marketing Automation helps businesses utilize large amounts of contact information to direct marketing strategy.

You’re marketing randomly

Right before clicking your mouse to send out a message to your contacts, do you face yourself with the burning question: Will anyone read this, let alone open it? If you do, the strategy you’re implementing may be random. These are contacts that have opted in to receive your messages, but how effective are your messages? Are they interesting enough to open and engage with? These questions are important; the fact that these questions come up reveals that you’re not sure what your contacts are looking for or interested in.
The solution: Marketing Automation equips businesses to use contact-volunteered information to target messages.

You’re worried about mistakes

You’ve checked again and again… and again. Yep… you’ve got the right group, the right message… but what if you don’t? You want your marketing strategy to speak to your contacts, not blast unwanted messages, or heaven forbid, deliver the wrong messages (like sending the loyal customer a coupon for just joining). Worry and stress accompany your every marketing move because of the possibility of human error. Your finger twitches incessantly before you can click Send.
The solution: Marketing Automation can help eliminate the fear of making errors so that more energy and time can be focused on other pressing items.

The marketing department of your business, no matter the size, plays an integral part of your business’ success (no matter what anyone says). Sometimes it’s time to reevaluate where your marketing strategy stands in terms of effectiveness, ROI, and value to your business. If you relate to two of these concerns, maybe it’s time to look into what Marketing Automation can do for you.

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