Success for any business is determined through its sales; however, the first step towards establishing strong sales is to have a robust marketing funnel. This is not easy, especially when it comes to marketing a small business. This is because compelling people to switch over to a new, unfamiliar and untested brand, is not easy. What is even harder is doing all that within a small budget.
Why Use Mobile Marketing?
It’s very true that big companies have a massive advantage when it comes to marketing their products and services: whether we acknowledge or deny it; their logo sells, and they benefit greatly because of brand familiarity. Big businesses also have huge budgets for advertising, campaigning and setting new strategies. On the other hand, small businesses do not have this luxury. So does this mean that small companies are out of the race? Definitely not!
One of the latest and most emerging forms of marketing is mobile marketing, and most of us will agree to that. As the number of mobile users continues to rise, it is becoming easier for businesses to expand their reach to a wider range of audience through mobile marketing. Plus, this type of marketing is more viable as it is relatively cheaper to most other forms of advertising. Great isn’t it? But how can businesses use this remarkable method to reach out to the masses. We have some great ideas.
What Are The Best Strategies?
Text Messaging
Text messaging is one of the easiest, fastest, and cheapest ways to spread the word. This is why it is a great tool for many small businesses. SMS campaigns have proven to be very effective in increasing sales by helping businesses connect to a larger audience, and address to customers directly: both, potential and repeat ones. While television and web marketing has numerous restrictions, mobile marketing goes to another level, as people carry mobiles with them wherever they go, and no dot need any internet availability to access text messages.
Mobile Optimized Websites
Another great way for small businesses to increase mobile reach is through creating websites that have been optimized for mobile. This means developing websites that have a mobile friendly interface, and can easily be accessed through a cell-phone. Most people these days have little time to access web browsers on their computer, and they use smartphones for most of their tasks. A business website that is easily accessible from the phone will increase the likelihood of customers visiting the company’s website.
Location Based Services
Small businesses can greatly benefit from using location based services as it will generate more customer traffic for them. For example, a local shoe store-owner can easily attract people, present nearby, to visit her/his store, by using a location based mobile service. Customers can be alerted when they are in close proximity of a store, and this will save them travelling cost and time. This is why location based mobile services promise a win-win situation for both: the customer and the business owner.
Mobile marketing is a simple, fast, and effective marketing tool that small businesses can use to increase their sales.
Guest Author
Lark Begin
Lark Begin is the president of Profit Parrot Marketing; an SEO marketing and social media company in the Ottawa area. Lark is well established in the realm of social media, content marketing and SEO mastery. She has created multiple professional local and international websites and brands and strives to help small businesses grow an online presence and succeed. For more information, please visit ProfitParrot.com
