Major retailers have been at it for months when it comes to gearing up for the holidays. But that doesn’t mean it’s too late to think about how to reel-in those valuable seasonal shoppers.

Thanks to technology, we’re experiencing a major paradigm shift. The immediacy of mobile text messaging and social media is changing the way we as marketers approach our campaigns – especially when it comes to the holidays. Providing spot-on relevant, just-in-time messaging is now more important than ever before. To help you capitalize on the average holiday consumer – many of whom will be caught up in the last minute holiday rush, here are some tips that will be sure to help you reach customers with your mobile marketing message and make this holiday season a profitable one.

1. Focus on Deals and In-and-Out Service

An economy in the doldrums and the barrage of information available today are enough to make anyone’s head spin. So you’ll want to focus your holiday SMS marketing message on what’s likely to be most important – mobile coupons or offers that demonstrate your goal of providing the deal of the decade. Optimizing your website for mobile shoppers so that they can quickly navigate to your sale items – or be taken to your special offers from your SMS text or QR Code -- will also make a difference when it comes to getting those holiday shoppers to click and buy.

2. Be Hyper Local

Your holiday in-store traffic will likely draw a lot of local consumers who will be researching your products and services even before they step foot in your store. This is all the more reason to optimize your website for mobile shoppers and appeal to the local consumer with your marketing message. And, as you gear up for the holidays, you’ll want to consider advertising your mobile keyword at community centered events or on your Facebook fan page – taking care to grow your local fan base.

3. Keep It Simple and Highly Relevant

After your customer texts your mobile keyword to your short code, you can lead him or her to an online sign-up page that requests feedback about the products and services that are most relevant. Then you’ll be able to tailor your offers to his or her preferences and quickly see better results. Finally, keep your message to the point. For example, “50% off sale” is a quicker read “than half-price sale today on selected items throughout the store.” Details like this will go a long way to grab your ideal customer’s attention.

4. Remember, Timing Is Everything

Sending your SMS marketing campaign out weeks in advance before your sale is a sure fire way for it to get lost in the shuffle. Instead, consider sending out your SMS text offer or mobile coupon a couple days prior and first thing in the morning on the day of your sales event. Remember, when it comes to a popular shopping day like Black Friday, your customer will have a lot of choices. Holding your sale on another day – apart from the Black Friday rush – is another way you can gain a unique competitive advantage this holiday season.

If you haven’t already, you’ll want to incorporate SMS and multi-channel marketing into your marketing action plan for the holidays. Using software like Trumpia’s All-In-One, Multi-Channel Marketing platform, you’ll be well-equipped to deck your halls with greater foot traffic, customer engagement and sales conversions. Who knows, you just might watch your revenues go through the roof.