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How Mass Texting Service Equals ROI

Posted by Sophorn Chhay on Sep 10, 2015

When choosing a marketing platform it is important to keep in mind the digital habits of your intended consumer. According to the American Press Institute, the power of SMS is replacing social media icons, as seen on the USA Today sports blog where "the SMS button has been used three-to-four times more often than the Twitter button ever was." In addition, PEW Internet Research has found that 79 percent of cell phone users use their phones primarily to text vs. the 52 percent of individuals whom primarily use the phone for email. With these statistics in mind, it is easy to see how a mass texting service can result in higher ROIs.

[Tweet "79 percent of cell phone users use their phones primarily to text vs. the 52 percent of individuals whom primarily use the phone for email"]

Text is a Global Phenomenon. Everyone is text messaging... everyone.

The mass adoption of text messaging across countries and cultures has turned it into a valuable marketing tool. In fact, there isn't another form of communication that works seamlessly across iOS and Android, or from AT&T and Verizon to the European providers Vodafone or China Mobile. A recent eMarketer forecast predicted that ninety percent of global mobile subscribers will be using SMS by 2016. Additionally, text marketing is expected to reach 36.3 percent of total ad spending by 2017. When your customers are on-the-go with a mobile device in hand, SMS marketing is one of the easiest ways to reach them.

Leverage the Dual Power of a Toll-free Number and Texting
Toll-free texting is one of the latest customer service channels. Toll-free numbers can now easily send text messages to their clients. Clients can then respond via text or click on an embedded phone number to directly call the business. These messages can be directly integrated to :

  • Contact centers,
  • Sales automation,
  • CRM software;
  • and Marketing platforms.

This seamless integration allows businesses to:

  • Improve their ROI,
  • More efficiently processing orders,
  • Answer customer questions,
  • Send appointment reminders;
  • Positively interacting with their chosen customer base.

Texting Converts to More Phone Calls

In your personal life, how often have you received a text message that simply says "call me." Chances are your answer is in the hundreds, if not thousands! The reason is simple: text messages provide a quick and succinct form of communication. After reading a text message you can easily decide if you want to write a response back or wait to phone the individual or business. This choice is imperative to successfully communicating with a customer on their timeline and at their convenience.

All too often a business will phone a customer at the exact time that they don't want to speak on the phone, which causes a "straight to voicemail experience." Text messages inadvertently give the business the upper hand, while simultaneously putting the power of decision back in the customer's hand. In short, texting allows people to easily transition between communication channels -- the easier the transition the higher the likelihood that a person will pick up the phone to call a business.

The increasingly omnichannel world that we live in, encourages a customer-centric experience that is based on the customer's wishes. Text messaging, followed by the ability to directly phone a business, provides the exact customer-centric experience that many people are interested in. In this vein, a text conversation can transition to a phone call then revert easily back to a texting conversation, all in accordance with the customer's wishes. As long as the line of communication stays open, the customer will be more receptive and the business is more likely to close additional sales.

In conclusion, the digital world that we live in requires open and direct communications on platforms that are most likely to be viewed by consumers. Due to the popularity of texting, the need for omnichannel communications, and the reliance on easy communication, mass texting services can deliver high ROIs. Customers look for text messages, respond to these messages, and are given the control that they desire. To learn more about the ROI benefits of mass texting and SMS campaigns visit the Trumpia ROI Calculator today!

Free SMS ROI Calculator

SMS ROI Calculator

Topics: Building An Audience

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