I can remember the days when the only ways to communicate with your employees or boss was through face-to-face contact or via telephone. Welcome to the 21st century. As a person who works in a fast pace environment, I can attest to the new ways to communicate with those working in your business.

On any given day I will communicate using online discussion groups with fellow workers, via Skype for international clients, and through email for work related issues. However, to get a message across expediently, nothing works better than using the good old telephone.

Of course, I’m not referring to actually making a phone call, but text messaging. “Shoot me a text” is the way of the world, and businesses who encourage this form of communication increase the speed and accessibility of contact.

Why Texting

When it comes to emails in the office, most businesses worth their weight have to set up a separate email system so to monitor and secure all email communication. Texting does not have this cost associated with it, as a short message service (SMS) is atuomatically available through all major phone carriers.

Furthermore texting saves time in transmitting messages since you are limited to 160 characters in most instances. Brevity is a cost saving maneuver. Of course there are limitations to texting. You are not able to send official documents, confidential letters or financial reports due to the lack of attachment space.

Keeping Connected with Customers

Any business with a desire to succeed understands the value of connecting with customers. That’s part of living in this day and age, when everyone is connected in a million ways, whether we want to be or not. If your business is not taking advantage of this opportunity to stay connected, you will miss the mark in terms of customer satisfaction.

After all, your biggest competitor is guaranteed to have brought their A-game in terms of customer communication. Social media sites provide an avenue for outreach along the lines of creating brand loyalty. You provide share worthy, value-punched content to your social media followers, who flame your brand to their friends and followers. It’s a win-win. So how does texting follow suit?

Texting as the King of Instant Communication

Texting is immediate. No getting lost in a Facebook feed, or being tweeted out of the user’s view. Texting puts you in the palms of your target audience. You can do fun and effective things like contests, games and surveys with texting that will turn your business into a friendly and user-centric atmosphere.

Send your customers personalized barcodes and coupons based on their purchase history. Make connections with your customers via texting that is more focused on their individual interests and needs. Streamline your communications with a cost effective, real-time marketing maneuver that works much more effectively in comparison to high priced print ads.

Texting in the Office

When you have an emergency situation in the workplace, you need a way to get your message across to your employees in an instant. Email is not always accessible to workers away from their computers. Social media is not advisable in the office, or at least in the offices of Facebook, Twitter, Pinterest and Instagram.

What is the one thing that your workers will have on hand at practically any given moment, even when they are on the toilet? Their mobile phones. That makes texting the supreme winner in methods of communication for workers on the job. Texting lets you broadcast alerts, like an IT emergency or security failure, fast and effectively. Other ways you can benefit from texting include:

• Sending time sensitive information office-wide
• Discretely notifying an employer or employee who is in a business meeting without causing a disruption
• Connecting with off-site employees for work updates
• Scheduling meetings or making last minute changes to agendas
• Communicate regarding business crises, such as a product malfunction or allegations of impropriety, so to submit an immediate response

Staying connected in the office is as crucial as customer communication. Let texting be your primary method of this form of communication whether you are attempting to stay connected with employees or employers, or you need to ward of rumors via media networks.

Choosing Text Over Email

Getting your message across in an instant is what texting is all about. Send a text, and bam! The information shows up on your home screen. No need to click a bunch of buttons in order to get the message to show up for you. Everything you need to know is condensed in a few lines of text, saving you the trouble of reading a ton in order to get to the gist of things. The 21st world of business requires speed, and SMS has you covered in that realm.

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