--- title: Increase the Relevancy of your Message with Local SMS Text Marketing description: It’s no secret that locally targeted content increases the probability that mobile publishers and advertisers can engage consumers. --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Increase the Relevancy of your Message with Local SMS Text Marketing Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on Jul 26, 2011 - [Tweet](https://twitter.com/share) It’s no secret that locally targeted content increases the probability that mobile publishers and advertisers can engage consumers. As the saying goes, the more relevant your [mass text messaging](http://trumpia.com/mass-text-messaging.php) campaign is to your audience, the more likely they are to respond to your offer. Now couldn’t be a better time for local businesses, advertisers and marketing professionals to break ground in creating highly relevant, hyper local mobile campaigns that will get your company noticed and make a difference to your bottom line. As reported recently in Mobile Marketer, Bia/Kelsey predicts that between 2010 and 2015, the spend on locally targeted ads will grow from $404 million to $2.8 billion. Today, locally targeted mobile ads account for 51 percent of the overall mobile ad spend. The report projects that total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. Locally targeted mobile ads will be a big driver of the growth, accounting for 70 percent of overall U.S. mobile ad spending by 2015. As savvy mobile marketing professionals already know, mobile, including SMS text, marketing produces a response rate that is ten times that of direct mail, email or traditional marketing programs. If you are a small business owner or [SMS reseller](http://trumpia.com/main/mobile_marketing_reseller_white_label_API_business.php), you may be asking yourself how you can use these statistics to your advantage. Here are some ideas for creating locally targeted mobile advertising to generate more demand for your clients and boost sales for your own organization.   **Go Local with All Your Advertising and Marketing Campaigns** Advertise in free magazines that are delivered to a majority of the households in your area. Create a locally focused offer within the ad, inviting people to scan your Quick Response [(QR) code](http://trumpia.com/qr-codes.php) (two dimensional black and white square) or text your [Mobile Keyword](http://trumpia.com/mobile-keywords.php) to your [Short Code](http://trumpia.com/short-code.php) to first opt-in to receive your special promotions and then take advantage of your offer. You’ll start building your database as well as relationships with local customers. Use focused Mobile Keywords like SFBURGERS to brand your company in your local market and gain a bigger piece of the pie as customers begin to think of your company as the premier provider in your town. Then they’ll be sure to look out for your [mobile coupons](http://trumpia.com/mobile-coupons.php) and mass text messaging campaigns with news about special offers and promotions.   **Use Local Spaces to Promote Your Mobile Keyword Campaign** Boards at community-focused centers and online directories that feature listings of local events are great places to post information about your business. You may also want to choose to partner with other local businesses, exchanging the opportunity to display flyers, postcards or brochures about your business at one another’s location. You can use this as another opportunity to build your opt-in database of local customers by remembering to place your Mobile Keyword and Short Code or QR code on your business card or marketing piece.   **Take Advantage of Your Own Real Estate** Use posters, electronic kiosks or displays on your store floor or in your window, facing the street, to promote your mobile campaign. Include a strong call to action. For example, your sign might read: “Text 60932 to Get a Free T-Shirt with Each Pair of Lucky Brand Jeans.” One fashion retailer lead people who scanned its QR code on its in-store posters to join its Facebook page to receive special VIP promotions. You’ll also want to make your website is optimized for the mobile web so you can appear in local searches. This is especially important for businesses that depend upon their local market because mobile search engines display pages that are the most relevant to mobile users. You’ll want to also be sure that you’ve considered that people might want to download your social media sites on their mobile phone. Twitter and [Facebook](http://trumpia.com/social-media-marketing.php) have mobile versions of their sites, so that is one less headache for you. Just make sure that the company that hosts your blog does too. For example, WordPress has a MobilePress plugin that you’ll want to install if you use that platform.   **Use Mobile Text Messaging as a Platform to Build Customer Relationships** Using SMS text messages to engage with your customers every step of the way will help you build the rapport you will need to build your local business. Using mobile text marketing campaigns in conjunction with other, regularly scheduled communications, like [Trumpia’s SMS Appointment Reminders](http://trumpia.com/text-appointment-reminder.php), you’ll keep your business at its full capacity. Watch your revenues increase without having to spend thousands or hundreds of thousands of dollars on newspaper, magazine, TV and radio advertising in your local market. Plus, when you integrate your mobile text messaging campaigns with your IM, Social Media, [Email](http://trumpia.com/email-marketing.php) Campaigns and [Voice Broadcasts](http://trumpia.com/voice-broadcast-service.php), using a system like [Trumpia’s All-In-One Multi-Channel Marketing Platform](http://trumpia.com/main/all_in_one_marketing_automation.php), you’ll be ten steps ahead of most of the competitors in your local market. There’s no time like the present to think and act locally when it comes to mobile advertising. 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