Now that Small Business Saturday is over, as a business owner, you might be wondering what’s next. Fortunately, you’re asking this question at a great time. Christmas and New Year’s are right around the corner, and Valentine’s Day isn’t too far behind. Prepare for these major shopping holidays by inviting your current and potential customers to sign up for promotional alerts.

• Email newsletters. The old standard for online marketing remains a popular way of delivering deals, news, and event reminders. Email allows you to directly send customers colorful, image-packed promotional content on the channel most adults check every day.
• Social networks. Facebook and Twitter are a great way of generating viral buzz by way of your fans’ own social connections. Keep your current audience engaged with a smart mix of posts about your business as well as things that are just plain interesting.
• Text Messaging. Text messages are a great way of generating repeat business for your current customers. Inform them of great coupons, offer loyalty programs, and more.

Keep the spark of Small Business Saturday alive throughout the year with all that you’ve learned. Best of luck!

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