There are many schools of thought when it comes to launching an effective mobile marketing program. Even if you decide, at first, to give away your product for free, it can still be challenging to build your mobile marketing database, establish credibility for your brand and start building customer relationships. Executing an intelligent mobile strategy can mean the difference between watching your product or service sink or swim in a crowded marketplace.

Today, more than ever before, companies are realizing that they’ll need to create a solid SMS marketing and MMS messaging strategy if they ever hope to see rising profits. Whether or not you have a mobile marketing strategy in place, there are many different ways you can engage your customer using Trumpia's text messaging software. There are also a number of factors that could make or break your marketing program.

5  ways to help maximize your SMS marketing effort

1. Integrate Guerrilla Marketing Tactics with Every Text Message Campaign:

Use SMS texting and mobile touch points to boost your other marketing efforts. Pass out flyers with your Mobile Keyword and Short Code at every opportunity. You might also want to consider other non-conventional ways of building your brand and getting customers to opt-into your mobile marketing contact list through incentives, giveaways, promotional/publicity stunts and other low cost-strategies.

How about offering to sponsor certain sports teams at area High Schools? You can create a banner that addresses the challenges you solve and the benefits that you provide, encouraging people to contact you by simply scanning a Quick Response (QR) Code that links them to your Facebook Fan or Business page, where they can sign-up to receive news and information about your upcoming events and offers.

2. Create SMS Campaigns That Are Easy to Access, Enjoy and Share:

Get your customers to spread the word for you. Give your customers incentives to share your text offers with their friends and colleagues, getting them to opt-into your contact list. Like some popular fashion websites, you may consider giving away a certain number of credits towards the purchase of your products or services for each referral that you receive from your preferred customers. You can easily track these referrals, by having your new customers text your Mobile Keyword to fill-out your online sign-up forms with the name of the person who referred them.

3. Make Sure Your Emails are Mobile Friendly:

Integrating your Email and SMS Marketing programs can be a great strategy for boosting response rates and getting people to opt-in to your contact list. Since a lot of responses will come from people who are viewing their email on their smart phone or other mobile device, you’ll want to be sure your email platform is mobile-friendly. Confirm that your outbound emails render well in mobile browsers and be sure to collect opt-in SMS text information. Using Trumpia allows you to integrate your sms marketing campaigns with your social media, email campaigns and voice broadcasts. So you can take full advantage of texting as part of a larger, integrated marketing strategy and, at the same time, grow your business.

4. Optimize Your Mobile Campaigns to Use Picture Messages, Videos and Images:

There is a reason MMS or picture and video messaging is one of the best industry standards and often gets two to three times the response rate in comparison to standard text messages alone.  As they say, a picture is worth a thousand words. Similarly, many experts have proclaimed that the future of texting marketing lies with picture messaging because taking a picture of this image is often the fastest and easiest way for customers to interact with local businesses.

5. Measure the Impact of your Text Messages 

As everyone knows, company executives won’t care about the open rate of your last campaign. In today’s economy, it’s all about growing revenues and profits. Thankfully, text message marketing is an extremely affordable medium that also tends to yield more immediate results and better response rates that can more easily be connected to revenues and profit than other marketing tactics.

You’ll want to keep track of your progress, over time, as you conduct regular, ongoing SMS campaigns. It’s wise to take a before and after mobile marketing of your sales, performance, or KPIs with a snapshot so you can answer questions like, “how much faster are we growing now versus last quarter or last year?” Since you’ll be able to tie your pipeline and sales to your mobile advertising offers and mobile coupons through Trumpia, you’ll be able to demonstrate the quantifiable metrics that executives want.

There are many ways to maximize the effectiveness of your mobile marketing strategy. But if you want the biggest bang for your buck, you’ll integrate mobile text marketing with all your promotional efforts. And, when it comes to using Trumpia's technology to communicate and connect with your customers, you’ll continuously work to perfect your strategy and measure your results.