Copyright: michaeljung / 123RF Stock Photo

Since the explosion of extreme couponers, all things couponing is all the rage with customers. Take your coupons to the digital side and just watch as the ease of mobile couponing increases your redemption rates.

Wait, are you struggling with mobile coupon redemption rates?

Not a problem thanks to these seven secrets that will make your digital coupons user-friendly, accessible and easier to cash in.

Transform Your Mobile Coupons into Clip Worthy Savings

Let’s talk facts. Did you know that in 2013 2.93 billion coupons were clipped and redeemed according to Inmar. By 2014 that figure dropped to 2.84 billion. Let’s focus first on the billion part. More than 319 billion coupons were distributed in 2014 alone, indicating a powerful tool in the marketing world. In terms of mobile coupons, while paper coupon use is slipping, digital coupons are on the rise. Pepperwood reports more than 49 million Americans use digital coupons. These users have a household income of $105,000 and 36 percent are college graduates, offering a substantial ROI for marketing purposes. For your business, you stand to gain substantially with coupon clipping customers—if you know how to get them to cash those coupons in.

Getting your digital coupons out to the customers who want to use them is easier than you think.

[Tweet "Pepperwood reports more than 49 million Americans use digital coupons."]

How to Send Mobile Coupon Redemption Rates Soaring

Secret #1: Be relevant. Avoid wasting time and energy sending mobile coupons to customers who would never be interested in receiving them. This means start by analyzing your audience. Find out what kind of shopping habits, income levels, educational attainments and communities you are dealing with, and send coupons accordingly.

Secret #2: Once you’ve determined what kind of coupons to send to which customers, send out discounts and special savings at opportune times. For example, more people have time to grab a specialty coffee drink on the weekends, so it’s the perfect time to offer a discounted pastry when such drinks are purchased. Send out coupons for fancy restaurants before date nights on the weekends. Extend offers via fast food discounts in the afternoons before a rush-around weeknight filled with soccer games and busy families.

Secret #3: Be spontaneous. Everyone likes surprises, and these notions will help make your mobile coupons more attractive. Best time of the day for a surprise? First thing in the morning so customers can start planning how to fit the coupon into their busy schedule. Make the surprise novel, such as offering 55 percent off at 5:55 pm, or choosing a different day every week to designate as “surprise savings day.”

Secret #4: Maintain regularity. After a customer starts receiving coupons, rather by total surprise or according to a schedule, i.e. every Monday morning, they come to expect these coupons. They plan their grocery shopping, entertainment, lunch outings and clothes purchases around them. It is up to you to follow through. In doing so you greatly increase the chances your mobile coupons will be redeemed.

Secret #5: Go a step further. Say you’ve offered mobile coupons via text message to your target customer base. For those who open up the mobile offer, give them something extra for their time. An extra percentage off, a free item, or a chance to be entered in a contest are all fair and fun.

Secret #6: Get the word out. If you are only giving mobile coupons to customers who have shared their cell number with you, you are missing out on a whole world of coupon redeemers. Boost your coupon user numbers by sharing the wealth in all aspects of your marketing plan. Start with social media, i.e. Facebook, Twitter, Pinterest, Instagram and LinkedIn. Use your blog and your website to give customers a chance to sign up for mobile coupons. The more people you have receiving your mobile coupons, the greater your redemption rates.

Secret #7: Don’t let customers forget to redeem coupons. How do you do this? Send out reminders via voice broadcast messages, or create video reminders for customers and relay these via MMS.

Trumpia knows mobile couponing better than anyone. Get on board with automated digital coupons easily created and shared using Trumpia’s forward thinking approach.

Free Mobile Marketing Success Kit

Get Your Copy Today