Much of modern marketing involves watching other companies and seeing what results their campaigns receive.

Companies also strive to be innovative, knowing that your peers/competitors will also be curious about your accomplishments.

What makes the current landscape interesting is that marketers are modifying the “how to get the word out” rulebook to include digital products like online ads, email, and messages targeted to smartphone owners.

Several tools exist to help with digital outreach, including text- and non-text-based campaigns. Here are examples of successful mobile marketing efforts, many which set the pace for others.

• Ikea. The home decor store prefers visitors to its actual locations. But it has successfully tapped into the mobile market with an interesting app. Visitors first download the catalog, and then photograph a room with their smartphones. Then, they import virtual furnishings from the catalog. Once you find a look you like, order it. It’s the perfect combo of a fun diversion, low-pressure selling and appreciating a brand.
• Jamba Juice. This juice establishment is definitely mobile-friendly. Customers can sign up for Jamba Insider Rewards, which track purchases and offer deals. You can have personalized offers texted to you, receive discounts when you sign up, get free treats on your birthday and send your order in by phone. The site is simple to use and easy to navigate.
• McDonald’s. Through all the company’s ups and downs, it has never stopped creating memorable strategies to get customers excited about its products. A popular recent one in Canada restaurants was “Fry Defender”, which turns your phone into an electronic sensor that monitors your fries if they’re unattended. You can also use your phone to post photos of fry rustlers on other social media sites. A plus for this campaign is that it just isn’t about buying food – it’s about a fun experience involving food, plus easy integration to other platforms with the same theme.
• Bernie Sanders. The presidential candidate seems to be leading the pack, at least in terms of embracing texting as a key outreach strategy. The campaign team pushes texts to supporters, but they’re also invited to text back, or text to other friends who might want to be part of the movement. Texting isn’t necessarily a new tool – it was used effectively by the Obama campaign in 2012, and Sen. Sanders isn’t alone in encouraging texting, but it is interesting that it seems to be outpacing even social media.
• Chase. Though banks have tried to transition to the digital age with electronic transactions and e-bill paying, it remains a challenge to get beyond the traditional brick-and-mortar model. But as far as back as 2008, Chase/JP Morgan was trying to get people to try mobile banking. The process started by users texting a code, which allowed them to receive a link to download the official app. The site emphasizes convenience, security and exclusivity. Other banks have since followed suit with much of these features.

Mass texting is one new tool that allows businesses to easily and directly connect quickly supporters. Trumpia can help you can create a variety of solutions to help your mobile efforts.

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