Taking the time to understand your customers is important when designing mobile marketing strategies that will please your customers. Business professionals have come to realize that today’s target audience wants more – more engagement, more excitement and more reasons to capitalize on incentives. Making your information stand out from the crowd can be difficult, as people receive a multitude of messages every single day. How will you make your point of contact stand out from the rest?

Evaluate which mobile marketing tactics attract your audience

How many times have you changed your strategy? Are you still operating under the assumption that your tactics are working? Have you adopted a mindset that you can use the same marketing scenarios for every target demographic? Are you being budget conscious and neglecting to diversify?

If you have done any of these things, you need to find another solution.

What exactly is mobile? Mobile is the newest stream of consciousness for the public – it allows you to customize what you need, making it the best system that delivers with precision. If you’re new to mobile marketing, getting a feel for the possibilities before you can seem daunting, but once you start employing tactics that work, your customers will take notice. Here are a few suggestions for making that a reality:

Reminders

Clients love it when they get reminders for appointments, sales and other events that keep them on their toes. This not only increases engagement, but makes you look good, enhances your brand, and keeps the revenue flowing. Utilizing automated appointment reminders is a smart way to keep your customers in the loop.

QR Codes

Quick response, or QR codes, are very popular among service providers and businesses. They are able to be programmed with anything you desire, including coupons, notifications, emails, sales, and any other information you feel will be beneficial to your customers. They are quick to program, and are cosmetically cute, which makes them popular among a number of demographics.

Mobile eCards

SMS text messaging is a great way to send special eCards to your customers or loyal rewards members. Customizing these electronic messages to be sent during birthdays, anniversaries, or other special occasions such as their one year participation in the program shows you recognize and value their support.

Coupons

Every customer enjoys receiving coupons and discounts. If a customer is on the fence about whether or not they want to patronize your business, a coupon may just sway their decision to buy. You can categorize the coupons and promotions you run based on certain demographics, customer personas and other criteria. The best part is you can immediately send a text or email for instantaneous results. These are also very effective when using time-sensitive promotions.

Loyalty Incentives

Having a loyalty program is a sure-fire way to get your customers interested. This ensures they continue to come back time after time. One way to guarantee this is through enhanced incentives based on how much they purchase, how many times they attempt to use a coupon, and how many times they shop at your establishment. Loyalty programs, if structured correctly, can give a steady stream of customers all throughout the year.

Yes/No Responses

Using yes/no responses in your SMS messaging will assist in your customer feedback efforts, allow customers to quickly communicate with you, and can offer additional information, such as how many people need reservations, how many people are attending an event, canceling reservations, and more.

Picture and Video Texting

Businesses that integrate MMS picture messaging or videos into their incentives give customers something extra to look forward to, and adds an enhanced engagement level. Although SMS messaging is effective, providing pictures adds another level to your marketing campaigns. Customers may not respond to a text message, but when a picture of the item is displayed, along with a discount, it propels them to act.

Voice Broadcasting

When considering marketing messages that have meaning, using a voice broadcast can work wonders. There are certain promotions that won’t have the same effect unless a human voice is attached to it. Voices have the ability to evoke emotion and convey feelings that won’t be understood through a simple text message or email. Voice broadcasts can be customized for each customer and target demographic based on their location, time of day, and whether or not you reach a live person or not.

These 8 strategies can enhance your mobile marketing and take it to new dimensions. Customers appreciate inventive ideas that keep their interest. Being in tune with what your customers want and need can make a significant different in your rate of return and overall investment. Taking the time to focus on these tactics can yield great rewards for your business model and customer base.

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