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5 Things to Consider for your 2016 Mobile Marketing Strategy

Posted by Sophorn Chhay on Oct 26, 2015

46181173_ml.jpgCopyright: annefreeling / 123RF Stock Photo
More and more consumers are becoming dependent upon their mobile devices to stay connected with each other and the world. This means that mobile marketing is no longer an option for businesses that want to remain competitive in the online marketplace.


Mobile technology is always changing, and so are best practices for mobile marketing. As the daily use of mobile devices continues to increase, businesses need to look toward the future and develop a mobile marketing strategy that incorporates the latest strategies for connecting with users on the go. Below we discuss 5 things that you need to consider as you develop your mobile marketing strategy for 2016:

1. Mobile marketing needs to be compatible across devices.

With so many devices available on the market today, it can become difficult to create a site that functions across devices. The best way to ensure that your website is compatible is by creating a responsive website design. This allows you to optimize across the mobile spectrum without the task of creating an app for each separate device.

By looking at mobile traffic data, you can help better determine your needs for a responsive site and come up with an action plan for design. Consider:

  • What types of devices are people using to access your site?
  • Which operating systems are most popular among your visitors?
  • What is the ratio of mobile to desktop traffic?

2. Use data about online behavior and page flow among your mobile users to find patterns.

Looking at data from your mobile visitors can also help you make important decisions about the types of ads and content that your company uses in mobile marketing. Monitor the online behaviors of mobile device users in order to recognize patterns and tailor content to users based on their device.

For instance, you may notice that visitors tend to view the store location page from their smartphone, but view videos and read product descriptions from their tablets. This information can help you make important decisions about the placement of content and special offers on each mobile page. In this case, you could offer coupons to smartphone users that appear on the location page, while providing additional product info or cross-sales material near the video content.

3. One size does not fit all when it comes to mobile ads.

The same ads that appeal to users viewing your site from a desktop computer are not necessarily the most effective for those viewing content from a mobile device. Whereas a longer product video may be helpful for those taking the time to research from home, a mobile user may be more enticed by a video that offers a quick overview they can view in line at the grocery store or waiting for the train.

4. Use targeting features to get more out of your mobile ads.

Many mobile users who are ready to go somewhere or buy something are interested in local search results. In fact, research from Google shows that there has been a 2x increase in “near me” search interest over the past year. Geo-targeting features allow you to take advantage of this local interest by putting your brand in front of the customers who are in the area and ready to buy. By using ads to target consumers based on location, you can deliver relevant content to buyers who are most likely to be receptive to your message.

5. Pay attention to keyword use in mobile marketing.

When most people think of a keyword strategy, they relate this concept to content marketing. However, keyword use is also essential when it comes to mobile marketing. Since most mobile users are searching for products or services locally, it is vital that you include keyword combinations that incorporate the local area. You will also want to make sure that your keyword phrases are no more than 3 words long. This helps ensure that you are capturing the attention of your on-the-go local market who are most likely ready to purchase.

If you need help jumpstarting your 2016 mobile marketing strategy, Trumpia would love to hear from you. Our company is committed to helping businesses like yours grow through effective communication with their customers. We help businesses become more responsive by offering communication options that appeal to the lifestyle of today’s consumers. Through mobile texting, email, and social media, our company helps brands connect with and engage their target consumers. Contact us today to get started!

 

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