The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released May 2010 U.S. Mobile Consumer Briefing, MMA’s monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions.

- One in five U.S. adult mobile phone owners have used their cell phone for mobile commerce (m-commerce) in the past month.
- 17 percent of respondents used their mobile phone to purchase applications, ringtones and other content.
- 6 percent used their phone to receive coupons or discounts and 6 percent used their mobile phone to purchase physical goods or non-mobile content or services, confirming that m-commerce has graduated to include more than just the purchase of digital content for the mobile phone itself.
- More than half of iPhone owners and 34 percent of BlackBerry owners have purchased content for their smartphone.
- Adults ages 25-34 used their mobile phones for all transaction types significantly more than any other age group.
- Across all categories of transaction types, most respondents considered m-commerce to be “secure and trustworthy.”

You can click on the image below to read more about the study...

“With the widening scope of mobile capacity, mobile phone users will continue to integrate their phones for transactions beyond just purchasing content for their mobile phone,” said Jacqueline Rosales, EVP, Business Development & Client Service, Luth Research. “Marketers have a real opportunity to leverage the use of discounts and coupons as a key means to engaging with customers.”

Mobile Coupons, Mobile Discounts, Mobile Text Marketing

-Derek from Trumpia