Found this on Mobile Marketer's blog...
"SMS is the largest most ubiquitous way to do mobile marketing, according to Matthew Valleskey, head of marketing for mobile services at Neustar, the Sterling, VA-based common short code registry.
Mr. Valleskey said that 1.3 trillion SMS messages were sent in the first half of 2009, just in the United States alone.
“Everyone has a mobile phone and it is always with you and always on,” Mr. Valleskey said. “And almost of the phones if not all are SMS capable.
“With SMS there is no software to install and no Web needed,” he said. “The last year or so there has been this huge app craze because of the iPhone, but the iPhone only has like 9 percent marketshare.
If you are looking to do a marketing campaign, make sure you are using and integrating SMS marketing into your overall advertising.”
SMS can be used as a call to action to get consumers to let you provide them with content. SMS also gives legs to other media and makes other channels work harder."
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-Derek from Trumpia
