--- title: Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks it is… description: Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks it is… image: https://blog.trumpia.com/hubfs/Imported_Blog_Media/4078545422_741f88a257_o.jpg --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks it is… Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on Nov 05, 2009 - [Tweet](https://twitter.com/share) **Found this on Mobile Marketer's blog...** *"[SMS](http://trumpia.com/)is the largest most ubiquitous way to do mobile marketing, according to Matthew Valleskey, head of marketing for mobile services at Neustar, the Sterling, VA-based common [short code](http://trumpia.com/) registry.* *Mr. Valleskey said that 1.3 trillion SMS messages were sent in the first half of 2009, just in the United States alone. “Everyone has a mobile phone and it is always with you and always on,” Mr. Valleskey said. “And almost of the phones if not all are [SMS](http://trumpia.com/)capable. “With [SMS](http://trumpia.com/)there is no software to install and no Web needed,” he said. “The last year or so there has been this huge app craze because of the iPhone, but the iPhone only has like 9 percent marketshare. If you are looking to do a marketing campaign, make sure you are using and integrating [SMS marketing](http://trumpia.com/) into your overall advertising.”* *[SMS](http://trumpia.com/)can be used as a call to action to get consumers to let you provide them with content. [SMS](http://trumpia.com/)also gives legs to other media and makes other channels work harder."* **Click on the image below to read the rest of the story...** [![](https://blog.trumpia.com/hs-fs/hubfs/Imported_Blog_Media/4078545422_741f88a257_o.jpg?width=642&height=716&name=4078545422_741f88a257_o.jpg "Mobile Marketer story")](http://www.mobilemarketer.com/cms/news/associations/4573.html) ***-Derek from Trumpia*** Topics: [Mobile Marketing](https://blog.trumpia.com/topic/mobile-marketing) ### Talk to a Trum·pia Expert Today! ### Most Popular ### Categories ### Follow Us - - - ### Check Out Our 5 Minute Demo [Watch It Now](https://www.trumpia.com/resources/video-library) ![Trum·pia](https://blog.trumpia.com/hs-fs/hubfs/Trumpia%20Logo%202025%20PNG.png?width=140&height=32&name=Trumpia%20Logo%202025%20PNG.png "Trum·pia") | | Call or Text\* 1-888-707-3030 | | --- | --- | | | - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) | | | [support@trumpia.com](mailto:support@trumpia.com) [sales@trumpia.com](mailto:sales@trumpia.com) | | | 2544 W. Woodland Drive, Anaheim, CA 92801 | | ###### Resources | | | --- | --- | | [Blog](https://blog.trumpia.com/) [Video Library](https://www.trumpia.com/resources/video-library) [Case Studies](https://www.trumpia.com/resources/case-studies) [Compliance (TCPA & CTIA)](https://www.trumpia.com/resources/tcpa-and-ctia) [FAQ](https://www.trumpia.com/faq) | [ROI Calculator](https://www.trumpia.com/resources/roi-calculator) [Best Practices](https://www.trumpia.com/resources/best-practices) [How SMS Marketing Works](https://www.trumpia.com/resources/how-sms-marketing-works) [Marketing Collateral](https://www.trumpia.com/resources/MarketingCollateral2020.zip) [Press](https://blog.trumpia.com/topic/press-release) | | ###### Partner Program | | --- | | [Reseller Program](https://www.trumpia.com/partner-programs/whitelabel-reseller) [Reseller Resources](https://www.trumpia.com/partner-programs/reseller-resources) [Affiliate Program](https://www.trumpia.com/partner-programs/affiliate-program) | | ###### About Us | | --- | | [Our Company](https://www.trumpia.com/about-us/our-company) [Trumpia Cares](https://www.trumpia.com/about-us/trumpia-cares) [Contact Us](https://www.trumpia.com/contact-us) | - ![Inc5000](https://blog.trumpia.com/hubfs/Trumpia_March2018%20Theme/Images/footer-inc5000.gif) - [![Authorize](https://blog.trumpia.com/hubfs/Trumpia_March2018%20Theme/Images/footer-auth.gif)](http://verify.authorize.net/anetseal/?pid=b2161c1b-3d40-4e41-a442-6934d00f4543&rurl=http%3A//trumpia.com/manageAccount/make_payment.php) | [![social_linkedin](https://blog.trumpia.com/hs-fs/hubfs/social_linkedin.png?width=20&name=social_linkedin.png)](https://www.linkedin.com/company/trumpia) | [![social_fb](https://blog.trumpia.com/hs-fs/hubfs/social_fb.png?width=20&name=social_fb.png)](https://www.facebook.com/TrumpiaOfficial) | [![social_blog](https://blog.trumpia.com/hs-fs/hubfs/social_blog.png?width=20&name=social_blog.png)](https://trumpia.com/blog/) | [![social_twitter](https://blog.trumpia.com/hs-fs/hubfs/social_twitter.png?width=20&name=social_twitter.png)](https://twitter.com/Trumpia) | [![social_youtube](https://blog.trumpia.com/hs-fs/hubfs/social_youtube.png?width=20&name=social_youtube.png)](https://www.youtube.com/user/TrumpiaVideos) | | --- | --- | --- | --- | --- | - [Home](https://trumpia.com/) - [FAQ](https://www.trumpia.com/faq) - [Terms of Use](https://www.trumpia.com/terms-of-use) - [Privacy Policy](https://www.trumpia.com/privacy-policy) - [Anti-Spam Policy](https://www.trumpia.com/anti-spam-policy) - [Sitemap](https://www.trumpia.com/sitemap) Copyright © 2026 Trum·pia, is a DBA of DoCircle. All Rights Reserved. \*Message and data rates may apply. ![](https://px.ads.linkedin.com/collect/?pid=2808660&fmt=gif)