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The proliferation of mobile devices has made it vital for companies to include mobile as part of their online marketing strategy. With SMS marketing, capturing the attention of your on-the-go audience has never been easier. However, it is not enough just to text your customers and leads. Your brand needs to deliver messaging that stands out from the crowd and entices your audience to take action.

One way to do this is by including MMS, or picture messaging, as part of your mobile marketing campaigns. Including visuals in your messaging helps get the attention of your audience and evoke an emotional response when words alone cannot communicate your message.

Why Visual Content Works

Have you ever heard the phrase, “a picture’s worth a thousand words”? Sometimes images are able to communicate a number of emotions and themes that words alone just cannot convey. That is why visual content has become a vital part of developing an effective marketing campaign. With stunning visuals, your company can better communicate your brand message and values than with text alone.

Not only are visuals great for conveying emotion, people also tend to respond differently to visual content. According to Tom More, CEO of Slidely, studies show that our brains process visuals 60,000x faster than text. Furthermore, 40% of people respond better to messaging with visuals than messages that only contain text. This shows that if your brand is only using text in your mobile messaging, you may be missing out on effectively reaching a significant portion of your mobile audience.

Another reason why visual content works is that it appeals to an on-the-go audience who is pressed for time. Users with mobile devices often have their attention being pulled in multiple directions. Visuals help your messaging stand out and allow your company to quickly communicate the value of your offering.

3 Tips for Effective Picture Messaging

Now that you know how important it is to deliver powerful visual content to your customers, it is time to incorporate this concept into your SMS marketing through picture messaging. Below, we provide 3 helpful tips for developing picture messaging that resonates with your target audience.

1. Send mobile promotions as a colorful image rather than just text.

The two most important steps in creating effective mobile brand messaging are providing value and communicating the importance of acting now. But how can you make your promotional messages stand out from others that have made their way into your customers’ inboxes?  Picture messaging is an effective way to make sure that your coupons and other promotions catch the eye of the viewer and entice them to act on your offer.

2. Increase brand awareness by including your logo or brand colors in messages.

When it comes to mobile messaging, if you want users to open and read your messages, you need to announce your brand. If you do not clearly identify your business, customers may consider your message spam and delete before even opening it. Your company can easily identify your brand in your picture messaging by including your logo and brand colors in all of your mobile messaging. This not only makes it clear who the offer is from, but can also help you increase brand awareness by exposing customers to your branding.

3. Use picture messaging to hold image contests.

Contests are a great way to increase customer engagement and get people talking about your brand. To add a little oomph to your MMS campaigns, your company can run an image contest where users submit their entries through picture messaging. This allows you to engage your mobile audience while also promoting your brand through MMS.

Are you ready to start engaging your target audience through picture messaging? These tips are just the beginning. If you’re interested in amplifying your mobile messaging through multiple communication channels, the team at Trumpia would love to hear from you!  Contact us today to find out how we can help your brand start reaching the right people at the right time.

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