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In today’s digital marketplace, more and more consumers are going mobile. This opens up an exciting opportunity for brands to engage their customers through text messages. However, if brands want to achieve a maximum ROI on their SMS marketing then they will need to send a text message that reaches the right customer with the right message at the right time. By using the tips below, your company can be on the way to using texts to engage customers and entice them to act on your brand messages.
Use Targeted Offers to Increase Response Rates
Different offers appeal to different customers. The best way to improve response rates, and thus the ROI for your company’s SMS marketing, is to send targeted offers to customers based on their interests and previous purchasing behaviors. To do this, use the information that you have already collected about your customers to segment your SMS marketing lists. Then you can send offers to the customers who are most likely to respond.
For instance, let’s say that you are having a big sale on children’s clothing this month. Those customers who regularly buy these types of items from your store are more likely to be interested in this sale than those who have never made a purchase of this type. By only sending the promotion to those who are likely to be interested, you avoid spending your resources on customers who will ignore the message. This also helps you avoid customer ad fatigue as you are become strategic about which offers are put in front of each customer.
Send a Text Message that Offers Value
Across marketing platforms, customers are most likely to act on brand messages that communicate or offer some type of value to the customer. The same is true when you send a text message. If you want to increase response rates and maximize ROI for your company’s SMS marketing, it is vital that you send a text message that offers some type of value.
Create high-value messages that let your customers know how your product or service will help solve their problems and offer them real value. In addition, you can offer coupon codes or other promotions that offer a sense of urgency and entice them to act sooner rather than later.
Deliver Your Message at the Right Time
Like any other type of marketing, timing is critical for brands who want to send a text message with maximum ROI. Your brand should send text alerts and promotions during times when customers are most likely to read and act on the information presented. Customer data from your company’s website and in-store visitors can help you find the ideal time to send a text message.
The right time to send will depend on which industry your brand belongs to. For instance, if you are a restaurant, you want to send your marketing messages before meal times. For retailers, it is most effective to send text messages right before peak shopping hours. Brands should never send in-store promotions outside of regular store hours or online promotions during times when web traffic is typically slow.
Tracking Your SMS Marketing ROI
All of these tips will help your brand send a text message with optimal ROI. However, the key to continued improvement is to track your success. You can do this by providing coupon codes or web links in your message which you can then track to see how many customers take advantage of the text promotion. If you are providing an in-store offer, you might consider using a prompt in the brand text such as, “show this coupon at the checkout,” to help you keep track of how many customers are coming to your store based on the text message they have received.
Once you track your ROI, you can find out what types of messages and offers work and which types are less effective. This will allow you to improve your SMS marketing strategy by making adjustments to your brand message and selected offers. Ultimately, this will help your company continue to increase text message ROI even further.
With a little planning and strategy, your brand can soon be sending effective marketing text messages that consumers really respond to. Trumpia makes it easy to execute your SMS marketing strategy by providing your company with the tools to engage your favorite consumers through text messages. If you would like to learn more about how Trumpia can help your business, contact us today for more information.