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The digital world in which we live has made traditional marketing campaigns for businesses almost obsolete. The time has never been more immediate to embrace omni-channel marketing and incorporate SMS automated communications to effectively connect with your target audience.

Using bulk SMS to complement your email promotions breathes life into that old and tired traditional marketing campaign.

You can even send text message from computer because with today's technology and Trumpia, reaching your audience has never been easier.

Better Reach with SMS

According to a Gallup poll, only 37-percent of the respondents send or read email messages and 29-percent don't use email at all. That’s a large number of subscribers not reached simply because of delivery method. When you can't reach your target audience through email, SMS is the best alternative simply because two-thirds of all Americans own and use a smartphone.

The Pew Research Center reports that 46-percent of all smartphone owners say their smartphone is something "they couldn't live without." In fact, 65-percent of smartphone users in the United States check their phones within 15 minutes of waking and 64-percent check their phones within 15 minutes before going to sleep, states the CMO Council.

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SMS for the Personal Touch

Often emails either get sent to a subscriber's spam folder or the subscriber thinks it's spam and hits delete without even opening your message. SMS allows for a more personal touch and a way to follow up on a previously sent email. Growing your customer relationships isn't only about making a sale. It's also about connection, engagement, and letting your subscribers know they're more than just a customer.

60-percent of all consumers, reports SDL, enjoy receiving a personalized message — something that isn't related directly to a selling point. The text message is the perfect way to connect with that more personal message.

Omni-channel Marketing helps Reach Wider Demographics

Statistics show that email marketing can be most effective in reaching an older demographic, while SMS better fits the lifestyle of Gen X and millennials. For Americans age 65 and older, cell phones, landline phones, and email are their most used method of communication. However, younger generations, in particular millennials (those born between 1982 and the early 2000s) rely on their smartphone to stay connected with the world.

Millennials comprise one-quarter of the population in the United States and the average millennial exchanges about 67 text messages daily, reports Business Insider. Email typically is the last choice for communication for a millennial. This group wants content that reaches them quickly, easily, and in short bursts.

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SMS Offers Effective Delivery of Condensed Messages

Email has its place, it's own effectiveness and market. It provides an easy delivery method of information, graphics, and other large format items. However, you often can condense that same email message into a text message. Yes, you can say what you need to say in just 160 characters. Alert customers to a one-day only event, an exclusive deal for your loyalty list, or change in your store hours for the holidays.

With Trumpia, your SMS marketing:

• Delivers massive volumes of text messages in seconds.
  
  
• Allows you to send text message from computer.
  
  
• Makes it easy for your customers to text or call your business landline.
  
  
• Collects subscriber phone numbers using mobile keywords.
  
  
• Provides two-way texting to engage your subscribers.
  
  

Email and SMS Open and Response Rates

On average, it takes someone about 90 minutes to respond to an email. However, it takes about 90 seconds for someone to respond to a text message. The open rate for consumer goods email is 41-percent, while the open rate for a retail/e-commerce email is a low 16.7-percent, reports Smart Insights. The overall average open rate for emails is 20-percent. Response rates for emails typically drop to about 10-percent, although that percentage may be slightly higher when the subscriber receives the first "welcome" email.

SMS open and response rate are definitively higher than those generated by traditional emails. The open rate for text messages is a staggering 98-percent and a 45-percent response rate, making SMS your most effective way to reach your customers of any demographic.

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Omni-channel Marketing Offers Best Solution

Omni-channel marketing provides your customers with an easy, seamless experience from all channels: email, text messages, social media, mobile apps, your website, your physical store, and even through a traditional print catalog. With omni-channel marketing your help your customers effortlessly access the information, goods, and services they want, when they want it, and how they want it.

Trumpia is your complete solution for omni-channel marketing. With our SMS Marketing and Messaging Automation Software Platform, we make engaging your customers both easy and effective. From SMS to MMS (multimedia messages) and our email-to-SMS (send text message from computer) feature that allows you to sent a text message from within your email system to any phone number, we make omni-channel marketing the easiest way to engage your full customer base.

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