Today, having an established email contact database is just the beginning of a fruitful relationship. It is not, in itself, able to execute a successful business’ mobile marketing strategy. The true test of effective and value-adding mobile communication lies in how well a business or organization can utilize that information to streamline/maximize customer or subscriber interaction.

It’s fairly simple to communicate via one marketing channel or two marketing channels separately, but what if you could orchestrate an interaction utilizing both SMS messaging and email marketing? Today, mobile devices seamlessly integrate multiple marketing channels so mobile device users can jump from one type of inbox to another. This means viewing emails is no longer prescribed to only desktop use. Making your messages versatile via more than one marketing channel ensures that they reach your subscribers.

Let’s explore 3 ways your text message marketing can complement email marketing.

1. 

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   Collect email address via mobile keyword sign-up
   Subscribers opt in a mobile keyword to receive a business’ messages and automatically share their mobile phone numbers. But why stop there? With Trumpia's advanced features, your business or organization can send a follow up text message asking for their email addresses. Subscribers can then choose to share their emails with you. This is valuable because it allows the subscriber to decide how they want to be reached, allowing SMS to complement email marketing. Which means, if they share their email with you, they’re interested in receiving both SMS messaging and emails. How about that - you just doubled your marketing power by using text messaging to enhance your email marketing capabilities.

2. 

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   Set up a tracking link within your email
   Today, delivering an email does not mean blindly blasting out a message and checking (and re-checking) to see changes in revenue. You can insert links in your email and track them to see who is interested enough to click on and visit the URL. Then, using SMS Marketing Automation features, you can set up and deliver automated text messages to those that clicked the embedded link(s). You can go about it the other way, by including a link within an SMS message, tracking its click-through rates, and sending an email with more content tailored to match your subscribers’ tastes.

3. Use Marketing Automation to check delivery

   

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   Going beyond checking tracking links, Marketing Automation features also allow businesses to simply check whether their email and/or text message was opened. This lets the business know whether their messages were even viewed. For example, if your business sends both an email and an SMS message to its contact database, it can check to see whether either or both were opened/viewed. Then, you can decide your next step. If neither email nor text message have been opened, you may want to send a friendly reminder text or email about your messages, enticing them with an incentive. If either type of message has been opened, you may want to follow up with a call to action.

A business that streamlines communication across channels understands the urgency and value of making sure messages are delivered, followed up on, and initiate communication based on subscriber behavior. All of the above capabilities are available with Trumpia’s messaging platform, which integrates email, SMS messaging, and Marketing Automation to equip businesses and organizations with the most current technology for marketing purposes.

Call Trumpia to learn more about our complete mobile marketing strategy

to help improve your business: 866.326.6650