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As mobile sprints farther ahead of desktop, businesses must rethink their marketing strategy to better connect with customers. This engagement factor is especially important for service-based businesses, where conversations beget conversions. Luckily, one of the mobile's most powerful marketing tools is also the simplest - the humble SMS text messaging service. Learn how this universal tool can help you take your service to the next level.

Lightning-Fast Speed

Once you send an SMS text message, it's there on your customers' screen ready to be read. No matter the SMS provider or mobile phone service, a text message will take no more than 10 seconds to arrive at its destination, barring a network outage. Emails are also fast, but are neither as accessible nor as instantly visible as an SMS message.

Versatility & Customization

With SMS, you can deliver a message to one customer, a dozen, or all of your subscribers. The best part is that you can customize your campaigns to target only specific customers. For example, you may wish to send a promotional code to customers who have made at least one purchase in the past month. Or perhaps a quick alert to notify customers in Los Angeles of a special discount in their area. SMS can take on the shape and scope of virtually any criteria without complex data analysis. Most SMS platforms also blend seamlessly into your overall marketing plan. Trumpia offers comprehensive text messaging plans to cover all your digital marketing needs.

Easy Come, Easy Go

It's never been easier for customers to subscribe or unsubscribe from a service. While email subscription services often require customers to fill in multiple fields of information, SMS registration requires only a phone number. It's faster and less invasive - two characteristics befitting any service-based business. Customers will also have peace of mind knowing they can unsubscribe instantly if they so choose. The ease of an SMS text messaging service alone can help you reach and retain customers who may otherwise close their browser tab.

Read It and Reap (the Rewards)

SMS messages have a stupendously high open rate that leaves email marketing in the dust. Sure, you could spend hours learning how to craft the ideal subject line and formatting to create an email with a slightly higher chance of being read, or you can skip the nonsense and get straight to the point. Virtually everyone has their phone on them at all times, and will instinctively check when they receive a text message alert. Some devices will even automatically open and display text messages. SMS ensures that your customers will at least hear your message.

Conversions You Can Count On

Action is the end goal of any marketing plan. SMS messages convert more readers than email, print, or TV marketing. Whether it's a sale, subscriber raffle, or in-person event, readers are more likely to participate if you let them know via text message. Some mass SMS services have an open rate as high as 98 percent.

A Direct Path to Your Customers

Emails have it rough. They must tread carefully to avoid being caught by spam filters - both from email providers and readers' instincts. In contrast, SMS text messages simply stroll along a red carpet directly to your readers. No tiptoeing or battle armor necessary.

No More TLDR Syndrome

Customers don't want to read blocks of text any more than marketers want to write them. SMS doesn't just encourage short messages, it automatically cuts you off at 160 characters. You'll learn how to deliver concise messages and focus your marketing down to the essentials.

No Wi-Fi Necessary

A choppy or broken Internet connection can foil even the best laid email or social media marketing strategy. An SMS text messaging service reaches your readers both online and off. Even if their phone is off or out of the network, your message will reach them as soon as they turn it on or get back in range. That way, your customers won't miss out on limited-time promotions.

An Ocean of Opportunity

Nearly every working adult is attached to a mobile phone. This means that with the right SMS text messaging plan, your subscriber base can climb to staggering heights. There's no need to target people by demographic. If people are interested, they will respond.

Environmentally and Budget-Friendly

While most digital marketing venues have a minimal carbon footprint, many emails and social media efforts go unnoticed or ignored. With its astoundingly high conversion rate, SMS text messages make virtually every dollar count while protecting the environment.

Trumpia offers a variety of flexible and comprehensive SMS text messaging plans to help you take your business to the next level. Mix and match services to create the best mobile marketing strategy and reach more customers today.

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