Social media marketing seems to be perfect for building brand loyalty. That’s what a recent “Variance in the Social Brand Experience,” study from the CMO Council and social CRM firm, Lithium, reflects. As reported by eMarketer, the study discovered that 49 percent of Facebook-using consumers said they “like” a brand on the site because they are already loyal customers.

In addition to building loyalty, Facebook and other social media outreach has influenced marketing operations, the survey respondents said. Of those marketers surveyed, 55 percent said social media improved customer listening, engagement and conversations and another 55 percent said it opened new avenues to gather and further market insights.

Mobile text marketing is another channel that can be used with social media to build brand loyalty and this type of engagement. Using multi-channel marketing features like the ones offered by Trumpia, you can take advantage of much more than social media sites such as Facebook and Twitter. You can even use tools like the Trumpia Facebook widget to get people to sign-up right from your fan page to receive your SMS marketing messages. Then you can engage with them on a much more personal level. And you’ll be able to orchestrate a more strategic campaign for your next big event or sales promotion using both SMS text messaging and Facebook posts to send out complementary messages.

According to the eMarketing article, since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans. It’s obviously a great endorsement when loyal customers “like” your brand on Facebook. And don’t forget that SMS text messages can also go viral. While you’re continuing to engage loyal customers, you might be surprised just how many new customers can come from people forwarding your text message to a friend.

So make the most of your next social media campaign by leveraging cross-channel marketing capabilities. With solutions like Trumpia’s All-In-One Marketing, you’ll be able to get more of your fans to rave about your business and quickly build an even more loyal customer base.