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Did you know that 60% of recruiters are already using text messaging to communicate with job candidates during the hiring process? Text blast services that allow companies to communicate with prospective employees in real-time are now transforming the staffing industry. This is because texting allows for quick and easy communication with prospects. Often time is of the essence when hiring new personnel and SMS messages help to cut down on the time it takes to have a conversation with candidates.

X Reasons That Text Messaging is Changing the Way Companies Hire

Whereas phone and email used to be the only ways to communicate with potential candidates, staffing firms are now finding that there are more effective ways to follow up on a resume, schedule an interview, or get more information from the prospective employee. Just as text message marketing has helped businesses more easily connect with customers and prospects, SMS messages are also an effective way for staffing firms to connect with job candidates.

Here are just a few reasons why text blast services are changing the way that companies hire new employees:

1. SMS is direct and immediate.

Text message allows you to communicate in real-time. This makes it more direct and personal than other channels like email. If the staffing firm needs more information or clarification, a text message makes it possible to get what they need immediately rather than wait for a trail of emails.

For instance, if you want to contact a candidate about their availability for an interview, text messaging allows you to find an agreeable time quickly. With email, you may have to send a few messages back and forth before setting and interview date.

2. SMS messages have high open rates.

Text messages have an astonishing open rate of 98%. This is most likely due to the fact that people have their cell phone near them at all times. This open rate is significantly higher than email open rates (about 22%), making text messaging the better option for staffing firms who need to find potential candidates.

Part of the reason for this may be that emails often get misplaced in the junk folder. This can cause staffing firms to miss out on the opportunity to connect with qualified candidates. Text messaging allows you to directly contact the person with the peace of mind in knowing they have seen the message.

3. Text blasts are cost effective.

Making individual phone calls requires staff and time. Text blast services make it easy to send messages to multiple people in just a few minutes. This helps companies cut down on their costs and excess resources by making the communication process with job candidates more efficient.

For example, let’s say that you want to contact twenty candidates and ask them to send you a portfolio to see if they are the right fit for the position. Instead of calling each candidate to give instructions for sending the portfolio, you can text them all at the same time with the same message.

4. Turnaround time is fast.

Due to the immediate nature of text messaging, the turnaround time for getting necessary information is much faster than many other forms of communication. This is beneficial to both the company and the new hire. The company with staffing needs most likely wants to fill the empty position as soon as possible.

While the prospective employee may also need to find employment in a timely manner. This would explain why staffing firms that use SMS communication to chat with candidates can get 10x more interested candidates than those who communicate through other channels.

Text Blast Services Provide Real Results

Ultimately, your communication strategy can affect the growth of your brand. Those who encourage instant and personalized communication like text messages often see higher growth rates. In fact, a recent survey by staffing industry analysts shows that fast-growing firms, or those that were expecting more than 50% growth in the following year, tend to rely heavily on SMS communication.

The same survey showed that 75% of staffing firms surveyed find text messaging to be an effective form of communication for their company. So what are you waiting for? With the right text blast services, you can work to grow company more effectively and efficiently by communicating through SMS messages.

If you are ready to transform the way that you experience the staffing process, it may be time to try a comprehensive mobile messaging service like Trumpia. Check out our free demo today to see all of the ways that Trumpia can help you communicate more effectively through text blast services.

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