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Your automated text marketing software is only the beginning. Once your business is running, and once you’ve redefined consumer interaction, you’ll need to enrich your messages with utility. A few tools can empower your text marketing software—and each thrives upon the modern day’s best marketing approaches. If you’re ready, check out our roundup of top-industry text tools.

Tool One: Use Heyo for Companion Facebook Contests

Heyo creates mobile-friendly Facebook contests. Such contests are vital to cross-platform marketing. They’re also incredibly useful as in-text resources. Heyo generates social media contests easily, integrating text-centric users with Facebook. It’s simple, it’s easy to use and it’s beautiful.

Founder of Heyo, Nathan Latka, worked closely with Lilly Pulitzer’s Facebook section to mobilize a “Want It to Win It” Facebook tab. Traffic is important, and mobile Facebook users reside within fertile marketing grounds for text marketers. Contest tabs garner a lot of attention, attracting mobile users across multiple platforms, enhancing preexisting numbers with excellent opportunities.

Heyo’s intelligent URL design reroutes mobile users to your website’s primary sources. Mobile contest applications are fired, enhancing outreach. The Heyo dashboard is incredibly accessibly, and it’s conducive to any text-based marketing campaign. Heyo grants users extreme accessibility, enabling quick page generations, flexible campaigns and social-media-to-text options. If you need traffic, and if you want more sales, check out Heyo.

Tool Two: Increase Depth with ScanLife

ScanLife has become highly popular in mobile marketing realms. Information is constantly in need, and ScanLife assists mobile users with information procurement. ScanLife’s quick-response code reading software is one of the industry’s finest, and its Mobile Engagement Platform is highly visible, flexible and effective.

ScanLife goes a few steps beyond mundane scan services, too. The platform lets customers scan NFC and UPC images, print ads and even objects. Once customers have scanned an item, they’re ported to website videos, interactive sources and other resources. A text campaign linked to ScanLife is incredibly dynamic, offering high-tech options to boost mobile engagement. ScanLife is low-budget-friendly, too, enabling extensive use options without breaking the bills.

Tool Three: Record ROI with LogMyCalls

LogMyCalls is a vital tool for any mobile marketer. Mobile internet socials carry high conversion rates, and they’re incredibly valuable to any campaign. Among top-conversion metrics, phone calls remain the golden standard. Mobile searchers rarely click to call businesses. When they do, call tracking and measurement are incredibly useful.

LogMyCalls provides a full tracking suite—one capable of categorizing and examining all generated calls. Linked directly to mobile advertising efforts, LogMyCalls directly gages return on investments, skipping the middleman of categorical analysis. Marketers need only select their business’s numbers, set up a DNI and link the number with popular social media sites. Social media ads, here, are your biggest resource, as they’ll correlate calls with ad clicks. Date, time, call volume and other information are to be gained, and the consumer is always protected while directed to your call center.

Tool Four: Connect Users with Foursquare

These days, you’d be hard-pressed to not use Foursquare. Foursquare’s services are expansive, and they can be incorporated into your text marketing software easily. Mobile marketing’s beauty rests within its ability to have consumers ‘give back’ to host companies. Foursquare connects consumers to businesses, engaging them with products and services.

Foursquare users can check in, create conversations, recommend services and obtain awesome deals. Foursquare deals in ‘categories’ across a wealth of sections, including shopping, coffee, food, nightlife, arts and outdoor activities. The app also connects users with Facebook, garnering attention for web-wide events. Repeat customers, of course, are the end-game goal. Foursquare currently has over 45 million users and 1.5 million registered businesses.

Tool Five: Invigorate Your Texting Campaign with Email Marketing

Email marketing shouldn’t be forgotten, and it can even be an all-in-one solution. Text-to-email tool for text software marketing gurus. If email marketing has a position in your strategy, a solid mobile email platform is your friend. A majority of mobile users currently check their email via tablets and smart phones. Now, more than ever, mobile email accessibility is important.

Customers need to be able to view emails effectively, and formatting is a key component. A mobile-friendly template can streamline email construction. If you have a platform capable of formatting content, you can similarly align emails with any mobile device’s dimensions. Your text software campaign, in many ways, needs such adaptability underscore its supreme accessibility.

Text marketing software, while incredibly effective alone, is adaptable. Really, your side-by-side tools will grant you an edge, preparing your budget for business climate changes while enriching consumer interaction. If you haven’t yet, check out these tools. You might be surprised by their added utility.

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