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Boost Restaurant Sales and Improve Your Customer Base with a Solid Text Messaging Program in Place

Posted by Juebong Khwarg on Jun 07, 2016

Text Messaging Program to Boost Restaurant SalesCopyright: llesia / 123RF Stock Photo
When you have a restaurant to run, it's important to take some time to think about your marketing strategies. While providing high quality food and excellent customer service should be the cornerstones of your business, you still have to take the time to work on your marketing campaign. Part of your marketing strategy can be done using a text messaging program, one that is designed to reach new customers and build your brand. You will be able to obtain feedback from customers, and make changes to your services quickly using this feedback. When you want to engage with customers and boost your restaurant sales, it's important to look into short messaging texting services to keep your business competitive.

Confirm Reservations Through Text Messages

A big problem with restaurants that take reservations every night is the potential for turning away customers because the reservation list is full for the night. While having a busy restaurant is a positive thing, turning away customers because of a full slate isn't good for building up a loyal clientele. When the customers who have reserved a table don't show up, not only have you lost their business, but you lose the ability to fill that slot. When you confirm reservations through text messages, you will have less empty tables throughout the night.

Build a Better Customer Base

Text messaging can get the word out about specials for the day, or deals you want to offer for a limited time. When foot traffic to your restaurant is down, a simple text sent out to your customer base can help improve sales for the night.

Retain Customers Through Text Messaging

Part of retaining customers is being available to answer their questions or concerns. Customers want quality customer service, and they want their questions answered. To retain customers, you will need to provide excellent customer service at all times. This can be done through text messaging, sending out offers to your loyal customers and thanking them for their business.

Build Brand Awareness

To be successful in the restaurant industry, people have to know that you exist. With a text messaging program, you will have the capability of reaching a growing number of people any time that you want to. This helps you get the message out regarding the services you provide, building brand awareness at the same time.

Engage with Your Customers

Text messaging is a simple way to communicate back and forth with customers, and it takes little time for this form of communication. When you want customers to engage with you, it's always best to go with the easiest form of communication.

Get Customer Feedback Through Texting

It's always important to get feedback from your customers, and one of the easiest ways to gain essential feedback is through text messaging. Customers don't want to spend a long time filling out surveys, but most are willing to answer a quick text to provide you feedback on the service they received the night they visited your restaurant.

Advertise Specials and Upcoming Events

During slow times, it's easy to send out a quick text to your customer base letting them know about specials for the day. You can also let everyone know about upcoming events, or entertainment that your restaurant has on the schedule. It's an easy form of advertising that takes you little time and is highly cost effective.

Show Customers You Care

You can set up your text messaging system to send out holiday greetings to your customer base, and to send out birthday wishes whenever a customer has a birthday. These simple messages can show your customers that you care about more than just growing your business, you want to send them holiday greetings as well.

It's easy to use a text messaging program to keep track of your ROI, using the SMS marketing calculator for your restaurant business. This is a great tool for any business, and those in the restaurant industry can boost restaurant sales and increase their customer base with a good communication strategy in place.


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Topics: Restaurants

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