Text to join campaigns can be a valuable tool for the retailer that wants to build a stronger mobile marketing campaign. With this type of campaign, the business can build its mobile following quickly and with very little expense. Because text messages reach consumers instantly and are typically read right away, these campaigns can also result in significantly more revenue for the company. In fact, for one business, a 2015 text-to-join campaign was able to single-handedly generate more than $100,000 in revenue in a single 24-hour period.

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What is a Text-to-Join Campaign?

A text-to-join campaign is a simple strategy brands can use to opt customers into a text message mailing list. To utilize this strategy, the brand simply announces a keyword that customers can text to a short code in order to opt in to the brand's text messaging distribution program. The text-to-join campaign can be promoted via flyers, emails, posters, social media and online advertising. Once a consumer has used the keyword and code to opt into the text messaging distribution list, the brand can send the consumer promotional messages, pictures, coupons and links to the website via text message. Consumers can typically opt out of the campaign whenever they want in the same way they joined - by texting a keyword to a short code designated by the brand.

Advantages of Text-to-Join Campaigns

Text-to-join campaigns offer several advantages for brands and consumers alike. Some of these advantages include:

• No need for paperwork. - A text-to-join campaign doesn't require any sign-up sheets or other paperwork, thus reducing the amount of hassle associated with the campaign. In addition, text-to-join campaigns require only a smartphone, so consumers don't have to have a computer in order to participate.
  
  
• Instant gratification for consumers. - With a text-to-join campaign, consumers can opt into the brand's text messaging list instantaneously, with no need to visit a store, wait in line or submit paperwork.
  
  
• Continuous activity. - Text-to-join campaigns are always active, allowing consumers to opt-in at any time of day and from any location. With a high-quality text-to-join platform, the consumer will become part of the list immediately with no need for action on the part of the retailer.
  
  
• Cost-effectiveness. - Text-to-join campaigns require very little overhead expense, making them a cost-effective choice for business of all types. Furthermore, because text messaging campaigns themselves can be easily automated, the retailer can reach an expansive audience quickly without expending significant resources.
  
  
• No long-term commitment required. - Consumers can opt out of text-to-join campaigns just as quickly as they opted in. This prevents them from feeling trapped, thus increasing the likelihood of participation.
  
  

A Text-to-Join Success Story

One example of how well a text-to-join campaign can work for a business involves the retailer Attic, which used text-to-join to promote its Black Friday sale in 2015. This campaign led to a significant increase in revenue for the retailer.

Prior to Black Friday, customers texted a keyword to a special code in order to join the brand's text messaging list. Text-to-join advertisements were placed throughout the store during the six months leading up to Black Friday, and the campaign was also promoted during several in-store events before the big day. Two days before Black Friday, the retailer sent SMS blasts about its upcoming sale to every consumer who had opted into the text messaging list through the text-to-join campaign. On Black Friday, the store's sale brought in more than $100,000 in revenue in a single day. Because the sale had been promoted via text message only, the brand can attribute all of this revenue to the success of its text-to-join campaign.

Get Started with Trumpia

If you are interested in launching a text-to-join campaign for your brand, Trumpia can help. Trumpia's platforms offer an all-in-one omni-channel solution that allows your brand to capture consumer sign-ups from any location. With the help of our trained campaign managers, you can start building your mobile list today. Contact us, or watch the 5 minute demo below to learn more about our products and services.