Technology is changing the world, and that change means even further adjustments to the technology being used today. Smartphones, for example, have radically changed a number of industries that now must cater to the mobile market.

Products and services everywhere can be bought and sold anywhere, thanks to internet access on a cell phone. But it's more than that. Smartphones are also putting pressure on a lot of products that could become nearly obsolete, like the landline phone, alarm clock, walkman, pager, and other items.

When you can do all those things on your smartphone, why do you need more gadgets?

There are some people who still want and need to use these things, but they generally belong to the older generation. Most younger people do almost everything on their Smartphones and computers today.

Globally, a lot of products are being pushed right to the brink of extinction - but there is one particular product that has stood the test of time against the smartphone. It was expected that this product would never die, and would never be replaced by the developing mobile market. Until now.

The desktop computer. It has been the staple of businesses worldwide for years, but pressure has been mounting on it from the emerging mobile market.

The use of smartphones has risen dramatically in recent years, and now 75% of people worldwide use a mobile device for accessing the internet. While the desktop computer is still important in the workplace, outside of that you rarely see one.

Laptop computers are still popular with business travelers and the like, but it's a mostly mobile world now - and there's no indication that things are going to go any direction but forward. Desktop computers just simply aren't needed like they used to be.

[Tweet "Now 75% of people worldwide use a mobile device for accessing the internet"]

Marketers and organizations that are interested in reaching out to their target market used to have an easy time of it. They would send an email with a catchy subject line, people would read that email, and then products or services would get purchased. Simple.

But then came the smartphone and the mobile market, and everything changed. Emails don't have the same kind of power they had in the past. There is so much spam generated today that your great email about your wonderful new product will probably just get caught up in a lot of junk and deleted without even being read.

Print ads are dying, too, and TV - well, it just plain costs too much for a lot of businesses to fit into their budget. A TV or print ad can also miss the mark, solving nothing but making your bank balance lower. Is there an answer to the problem of how to reach people anymore? Of course! It's right in their hand: their mobile device.

Using a mobile device for marketing means a change in strategy, and requires you to exist in a mobile world. While that may seem overwhelming and difficult at first, it doesn't have to be.

Follow these tips, and you'll be engaging with your mobile customers and succeeding with a mobile marketing plan in no time at all, so you can see your organization grow and get customers interested in what you have to offer.

Have Conversations in Real Time

It's quick and easy to send an SMS (text message), and it's becoming second nature to the majority of people you want to reach. Send your message, and get a reply. It's how the world works today, and customers will take notice.

Personalize Your Messages

The world used to be your oyster, but now the phone has taken over that privilege. You can personalize your messages to target different segments of your market with ease. It's even possible to automate your replies based on keywords. There's really no excuse not to use mobile anymore, and your customers are expecting it. Avoiding it could mean harming your business' future.

Integrate Your Devices

When you use SMS, apps, and other methods of developing a simple but strong mobile presence for your company, you can streamline that presence and keep customers focused on what you have to offer. Today, people expect to be able to find you quickly and easily, and if what you're doing isn't optimized for mobile devices, your competitors may have the advantage.

Use the Platform for Growth

Growth is vital for any business, and all the signs are pointing toward a mobile industry that continues to grow. App usage and SMS traffic is explosive today, and you don't want to be left behind. You need to start building your mobile database right away, rather than waiting to see what happens next. Waiting is just allowing your competitors to get ahead of you, and it can be hard to catch up in a mobile world.

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