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The Rise of Mobile Coupons!

Posted by Trumpia on Aug 25, 2010

So how do you get people's attention on that teeny-tiny screen? Freebies! (in this case Mobile Coupons!)

Let's talk about mobile coupons. As the infograph shows us below, the mobile coupon industry is expected to grow from $90 million (in 2009) to $6.5 billion (in 2014). That's roughly a 7222% increase!

Mobile Coupon Spending

What's more interesting is the consumer behavior patterns on purchases made with coupons. On average, consumers spend more with a coupon than without (about $94 more on average). Likewise, the likelihood of consumers purchasing with the retailer increases with coupons than purchases without coupons.

These statistics alone should tell you the unprecedented future mobile coupons have.

The mobile advertising industry is going to be one of the big players in media. Despite the display space being itty-bitty (I mean honestly, how much can you fit on that screen), the impact is targeted, immediate, and easily understood. It's time to think about your mobile marketing strategy and incorporating mobile coupons.

Trumpia has announced it's Mobile Coupon in beta form. It will help you:

  • Create and send coupons in minutes!
  • Use variety of methods to send (SMS text messages & email)
  • Manage and track your campaign
  • Easily manage your database

It's simple and quick - oh and it also comes with a PDF tutorial just in case it gets a little confusing :] Go ahead, sign up for a trial account and test it out today

- Trumpia's Jeanius

Topics: Mobile Marketing

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