Mobile Marketing, who hasn't heard of it by now right? However, with any new marketing concept, there is always much to learn and understand. Over the next few weeks, we'll begin to cover basic features and topics on what you will need to know in order to run a successful mobile marketing campaign. If you want to get a direct hands on feel for mobile marketing, I would recommend signing up for a Free Trial Account!
Today, we'll tackle a very basic feature, mobile keywords. So what is a mobile keyword?
A mobile keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list.
For example, if a customer texts "SNEAKER or TRUMPIA" to 69302, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup. In our example, the keyword "SNEAKER or TRUMPIA" is owned by Trumpia's demo account, and you will receive a sample automated response from Trumpia. Anybody who creates an account with Trumpia can immediately create a mobile keyword as long as it's not already taken by another Trumpia user (much like owning an Internet URL).
Enough with the talk, let see exactly how the mobile keyword would work when you market it, courtesy of Trumpia's awesome rock band client: Monster Eats Manhattan.
When you text their mobile keyword Monster to Trumpia's shortcode 69302, you are then automatically opted into their mobile distribution list and will receive future updates and announcements from the band. If you would like to opt out of receiving these messages, you can simply reply STOP and be instantly removed from their mobile distribution list.
Sounds almost too simple right? Well don't just take my word for it, sign up for a Free Trial Account and find out for yourself!
Until next time, mobile marketers.
-Tim from Trumpia
