One of the biggest questions for new mobile marketers to overcome is - how do you efficiently engage your audience?

Unfortunately, there's no simple answer to this question. There are different variables that need to be considered , including the nature and goal of the campaign as well as the targeted demographic. With that being said, promotions, specials, and discounts are almost always sure things with a customer base. However, if you're not a business, there are also other ways to engage your audience via mobile voting, text-to-screen, and shuffle auto-responders to name a few. Point being - there's many ways to engage your audience, and it simply comes down to deciding which method will work best for you.

We will begin to highlight different campaigns that are either in progress or have been completed by our clients, which will allow insight into specific creative campaigns. Our hope is to provide inspiration for your own SMS marketing campaigns.

Trumpia Client: The Attic
Customer Since: August, 2007.
Industry: Retail

Campaign Objective: "We wanted to create an interactive contest where everyone can play and everyone is a winner and 1 is a SUPER WINNER!"

Campaign Description: Text in the NBA player you think is going to win to the shortcode 96362 for a chance to win a “Mystery” Meister Watch PLUS all participants will receive a special discount code for 20% OFF everything at our Attic Online Shop.

IE: If you want to vote for Kevin Durant, you text in the word, “DURANT3” (not case sensitive) to 96362 and you will receive an automated reply saying your vote has been counted as well as receiving our special VIP promo code! (no extra charges and only standard text message rates apply)

This campaign works not only because of the special 20% discount exclusively given to those who participate, but because its also interactive, fun, and relevant to their customer base, which is key to any successful mobile marketing campaign.

With that said - despite being a die-hard Lakers fan, I'm going to say that Ray Allen should take this one easily. Who do you think will win? Text in your vote and be sure to be on the lookout for an update next week in regards to the overall results of this campaign.

-Tim from Trumpia