Text messaging continues to be the communication of choice for a majority of people – especially for 18-24 year-olds. Much to the dismay of their parents, the younger crowd finds voice calls intrusive, impolite and confrontational. They simply would rather text than talk.

More prevalent than PCs and Macs, mobile phones have changed the way people communicate not only with their friends and family members. Mobile phones and devices have quickly opened a new SMS gateway for consumers to engage with local businesses and their favorite brands.

As recent articles in TechCrunch and The Telegraph pronounced, a study done by Deloitte found that 90 percent of smartphone owners send at least one text message a day, compared to four in 10 who access social networks, such as Facebook and Twitter, on their phones.

The high impact text message is not just a passing fad. SMS text and MMS video and picture messaging are reportedly here to stay.

Smart businesses of all sizes that are increasingly turning to mobile advertising, SMS coupons and SMS text marketing are clearly finding a mother lode in presenting targeted offers to the right customers at the right time. By doing so, some have even literally boosted their sales overnight.

That is just what one Southern California specialty sportswear retailer found after hosting a rotating 20 percent discount promotion event at each of its seven stores. To drive in-store traffic, the marketing staff sent mobile text and email marketing messages that were personalized to address the needs of each store’s clientele, as every location owned its own database of regular customers.

Text messaging software like Trumpia makes it easier for retailers and companies with multiple locations to keep its marketing personalized, relevant, efficient and effective. Promotions can be sent out the day before the event for instant and immediate responses from clients who RSVP or just show up.

For an even greater return, retailers and any business who uses a multi channel approach that combines mobile coupons sent via their texting service with email marketing and social media outreach will be more apt to maximize profits both in-store and online. Companies who use a single software solution like Trumpia to conduct a coordinated communications effort, via email, IM, Facebook and text messaging can seize the opportunity to make every day a record sales event.