Time is money. You don’t want to pay for ineffective marketing methods. Your customers don’t want to waste their valuable time on marketing ploys. How do you suppose you can give customers something they’ll appreciate, without spending an arm and a leg? Easy. Voice broadcast messaging.
Seal the Deal with a Simple and Effective Voice Broadcast Message
Getting personal with your customers, that’s the goal of your marketing strategy. You want to make them feel at ease, trusting and confident in your message. While this sort of relationship doesn’t start at square one, voice broadcast messaging gives you an intimate advantage. Once your audience is receptive to your marketing efforts, you are one step closer to securing a new customer or lead.
Phone in to voice broadcast marketing with Trumpia on your team.
How to Slam Dunk Your Voice Broadcast Messages
Step #1: Start with stellar content. You want the voice broadcast message to offer the moon and follow through with the stars. Choose your content carefully, and keep things streamlined. Avoid overfilling your message with multiple points. Finally, write down your script before making your message heard. Then practice, practice, practice before you hit ‘record.’
Step #2: When recording your message, make it personal by sounding like the person you are rather than a robot. Act as if you are speaking with an individual when recording your message, not dead air. Also, keep the air clear, removing any background noise or static sounds. As you speak make your voice clear, flowing and without long pauses that could be confused with the abrupt end of a conversation. How long should the recording be?
- Keep it at 1 minute or less to avoid losing interest on the other end.
- If feasible, cut it down to 30 seconds in order to ensure your message is straightforward and free of fluff.
Step #3: Offer alternative methods of reaching you. We are in the digital age, so make sure to include everything, such as your business’ social media pages, blog page, website, and email address. If you have a point of contact, include it as quickly and clearly as possible. For example:
- "Reach us on Facebook at (business name), on Twitter @(businessname), or www.businessblog.com."
Step #4: Keep it legal. Follow FCC rules for opting out of future broadcasts. This also helps to tailor your marketing message. Customers aren't interested? Let them remove themselves easily by giving them an unsubscribe option. This can give you a chance to revamp your delivery or message before sending out additional voice broadcast messages to other customers.
Step #5: Think outside of the box in terms of how you can use your voice broadcast messages. In addition to lead generation, this service scores major points for reminders, notifications and alerts. Unveiling a new service next week? Send out a voice broadcast message as a friendly reminder. Want to rev up your customer satisfaction? Use your broadcast messaging system to ask customers to contact you regarding tips on how to improve your business. Just remember, one point per message.
Step #6: Language, folks! If you are tailoring toward a customer base with a college graduate level education, use appropriate high-brow language. Focusing on Spanish speaking households? By all means do use Spanish to send out the voice broadcast message. Think of your customers and gear your language toward their needs.
Setting your sights on a solid voice broadcasting marketing system offers you another route for connecting with customers. Unlike email marketing campaigns or social media marketing plans, voice broadcast connects you to customers through the powerful sound of your voice. Just make sure you are using the right voice for your audience!
If you are ready to boost your business reach contact Trumpia to score a voice broadcast marketing package to blast your competitors out of the water.