It’s that time of year again, when flip flops, bikinis and vacation days are all the rage. Take advantage of the hottest time of year for marketing with an investment into an inventive way to connect with customers. Through SMS marketing you will add an extra layer of communication to your current marketing reach. When combined with email marketing and social media, text messaging turns the heat up on communicating with customers in real time and for an affordable price! Check out these sizzling tips to transform your summer’s marketing efforts via SMS text.

Seasonal Eats and Treats

If you are in the food or beverage industry remind your customers about your most seasonal offerings. Fruity, cooling, thirst quenching, light and vibrant options are sure to attract customers. Encourage them to stop by for a drink or brunch with texts highlighting daily specials or BOGO deals. Here’s a sample:

"Beat the heat with a house lemonade! Come by at happy hour TODAY and get a free appetizer with your lemonade!"

Seasonally Summer Services

Whether you are in the restaurant biz, selling jewelry or making house calls for dog sitting, the summer months scream of seasonal opportunities. Make your business shine like the summer’s sun by putting a seasonal twist on your wares, such as a summer collection or summertime promotion. Share the wealth of info via SMS marketing message:

“Make your Fourth of July BBQ a blowout with our star worthy table settings, on sale now through the 4th!”

Sunny Programs and Activities

Businesses in the green for the summer months include outside recreation, gyms, water sports and professional learning providers. How do they do it? By providing activities or services that are summer-centric. Everyone wants to get out to enjoy nature, get in shape and expand their professional abilities. Do you have a business that would fit into this niche? Find a way to weasel into this business arena for a sure fire summer hit. Here’s a text to help you along:

“Increase your wages by fall by taking professional courses at our facility this summer! Classes start next Monday, so register today!”

Summer Fun Time

While winter is the season for hiding out from the chill, summer is the season where everyone transforms into social butterflies. From Memorial Day to Labor Day celebrations, with Independence Day in between, summer is the season for celebrations. Summer weddings are extra special, while picnics, backyard BBQs and family reunions are the crème de la crème of the season. Jump on the event bandwagon by hosting spectacular events that everyone wants to attend. Send your e-vites and reminders via text:

“Come celebrate the summer with our live band, delicious food and lots of customer appreciation this Saturday from 5 to 9 pm!”

Late Hours and Vacation Days

Everyone likes to take a day or two off during the summer, business owners included. If you are shutting down for a company-wide holiday, save your customers the hassle by alerting them of the impending closure. No one likes to show up for a day of shopping only to find a store closed up tight. Try this text message:

“We are letting everyone go fishing on Monday, so make sure to stop by Saturday or wait til Tuesday to get your latest T-shirts, regular hours on those days!”

At the same time, summer days equal plenty of extra daylight. Businesses often take advantage of this summer delight by opening early or staying open late. Give your customers a nod when your new summer hours commence, such as:

“Long days of shopping til you drop at (Name of business), take advantage of our early bird hours and late night specials with new hours from 9 am to 9 pm!”

Summer Beauties

If your business is in the beauty industry, then you have a wealth of opportunities to take advantage of. From pedis and manis to highlights and blowouts, summer beauty is a must. As more skin is showing during this time of year than any other, you can bet your customers want to show off their best side. Create summer friendly beauty treatments and packages for customers. Treat your most frequent customers with a special deal of their own, such as a loyalty discount. Attract new clients by splashing sales across the SMS marketing spectrum. Take this text message and go with it:

“As our loyal customer, we want you to sizzle this season! Stop in for 40 percent off any beauty treatment next week!”

Transform your marketing campaign into a spectacular summertime affair with positive feedback and excellent ROI with SMS marketing. Using text, you can save money on your marketing efforts, while saving your customers time and energy with reading lengthy emails. After all, it's the summer! No one has the desire to sit around the house staring at their inbox!

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