Creating a call to action is one of the easiest ways to convert leads into subscribers who are actively engaging with your content. Learn how you can create strong call to actions in this blog.

When creating a SMS texting campaign, make sure that you are not forgetting a powerful call to action. This is probably one of the most neglected aspects of any marketing campaign. While spending a lot of effort in generating leads and creating captivating content is good, subscribers should leave reading your messages with an actionable item or step that can lead to more conversions. 

When creating a call to action, you need to ask yourself the following question: what do you want your subscribers to do? Maybe it is to check out a sale or discount that you and your company are having. Or you want them to go to your website or download an app. Or, you are a non profit that is looking for donations. Or maybe, you want them to fill out an online survey that can help increase your brand visibility.

No matter what it is, make sure that you are defining a clear goal that you want to accomplish with your subscribers in every message. These goals should be both measurable and easily defined by anyone in your marketing team. 

In order to create a memorable and compelling call to action statement, check out the following steps that you should follow!

• Utilize keywords.

SMS keywords help organize your marketing campaigns into separate distribution channels. In these channels, people can recieve messages that are only relevant to them. For example, if you are a retail store and create a keyword titled “CHRISTMAS”, people can opt - in to messages where they receive holiday exclusive deals. Once you select a keyword, you can center calls to actions around these keywords.

• Demonstrate your call to action.

If your call to action requires extra work outside of your text messaging platform, include quick diagrams like pictures and videos in order to show them what you want them to do. If you want them to click a link, watch a video, or do a certain action, show them what the button or task looks like in the corresponding page. 

• Offer incentives.

While you should not depend on incentives for every marketing campaign, they are excellent ways to start building momentum. You can even offer sweepstakes/prizes in order to make your campaigns and call to actions more exciting - people love fun and easy competition where the prize is interesting to them. 

• Add a sense of urgency.

Finally, make sure that you are adding a sense of urgency. Your product or service needs to generate a lot of excitement and hype in order to be really successful, especially in this current age of social media. Make sure that you are posting about your call to action everywhere in all of your marketing streams. Also, include a time limit in order to make sure that you are receiving as many subscriptions as possible.

That’s it! Creating a powerful call to action is as simple as a couple steps. Do not neglect this part of your text messaging program - utilizing call to actions can ensure maximum result.

If you need more help or expert consulting, please feel free to reach out here!