Here are 4 steps you can take to boost the performance of your SMS holiday promotions!
Festive promotions with SMS and MMS have a higher read-rate than any other marketing channel.
There are 4 steps you can take to boost the performance of your holiday promotions:
1. SMS with time-sensitive messages:
Nothing spurs people to take action like sales and coupons with an expiration date.
When announcing a flash sale, send a bold MMS message with bright colors and an irresistible discount offer.
2. Early sale access and SMS-only offers
Reward your SMS subscribers with an exclusive sale. An SMS-only reward makes customers special and incentivizes them to continue their SMS subscription–increasing customer loyalty and long term sales.
3. Use SMS for order and shipping confirmation messages
Transactional messages are an important part of retail because they contain key information about the customer's purchase.
Sending an SMS receipt or tracking link is something your customers will appreciate because they are able to instantly see and keep track of their receipts and purchases through text messages.
4. Use SMS to drive people to other marketing channels
Boost email subscriptions and social media following with SMS. SMS messages can also help with increase your email open rates and social media impressions. Simply send a holiday text message directing people to other marketing channels.
With customers on all marketing channels, you're able to guide your customers through a tailored, multi‑channel journey.
