There are a lot of communication methods that allow you to “blast” a message to all of your contacts at once. But as a study conducted by Salesforce shows, this indiscriminate method is very ineffective. They found that 84% of customers want to be “treated like a person, not a number”, and that 80% felt the “experience” a company provided was as important as its products.
Email, texting, electronic surveys, phone calls, social media...there are a lot of messaging channels that your company needs to keep up with. One or two of these alone won't cut it in the modern marketplace, that’s why you need all of them.
Multi-channel functionality is the only way to make sure you reach 100% of your customers, but it goes beyond just reaching them on a device. According to Salesforce, 64% of customers expect “tailored experiences” when they interact with a company. In this blog, we will cover how you can implement a multi-channel marketing strategy to see a greater return on your investment. Let’s get started!
Boost Targeting
Targeting is only able to be as effective as the quality of the data it uses. Customers will give you this data if you give them incentives, whether it’s the chance to get better and more personalized offers or just giving you the opportunity to give them better service based on what you know about them. And you can't afford to not target. In fact, 79% of customers are willing to share their information with you if it means they get relevant engagement. Even more powerfully, that number jumps to 88% if they receive personalized offers that are relevant to their interests.
Between web-based or text message surveys, online signup forms, data capture, and database import and management, you can build a database that gives you the power to accurately target your messages. But this collected information can't exist in its own silo, you need to share this data securely with all of your messaging programs to make sure customers get the most targeted communication possible every time you message them, across all channels.
If you choose an SMS marketing software like Trumpia we can take care of the targeting for you, automatically tailoring messages to your customers. This leads to higher ROI while reducing opt-outs, talk about a win-win!
Coordinate Your Campaigns Across Channel
Imagine if you have 3 different software to handle your texting, email, and voice broadcasts. That’d mean 3 different sets of contacts. And even for the contacts that are shared across the platforms, you may not have all the updated data for each contact, making targeting highly inaccurate. With Trumpia, we offer all three of these channels in one platform, so you never run across this problem.
Better yet, you can run coordinated campaigns. So rather than having 1 email campaign running independently from your texting campaign, you can have them work seamlessly together. Imagine you sent a link in an email telling your customers about an upcoming event a month in advance. One week before the event, you may want to send out a text reminder to everyone since it has a much higher chance of being seen. But if a customer had already clicked the link in the email to register for the event, that text alert saying “register for our event” would be very annoying. With Trumpia, your email campaign knows which customers clicked the link in the email, so our software knows not to annoy them with the text alert.
Integrate Integrate Integrate!
Integration platforms like Zapier allow you to connect thousands of different programs together so that they trigger off of each other, so you can turn your mass of unconnected programs into an interconnected web, saving vital time and resources by unifying your communications. This applies to your CRM’s too. Applications like Salesforce allow you to integrate different applications and messaging channels into one easy-to-use interface
And of course, there are always API integrations. Implementing a multi-channel API into your programs allows you to scale up to thousands of messages that you can send customers across any channel you’d like. This alleviates the pain of marketing or messaging thousands of contacts on different channels and allows your team to just compose their messages on a platform and automatically send them out on relevant channels.
Trumpia’s multi-channel API gives you the perfect combination of high throughput without breaking the bank, allowing you to reach your customers quickly and effectively.
Are you looking to implement a multi-channel marketing strategy? Talk to a Trumpia expert to learn more or visit www.trumpia.com today!
