Military bases thrive on great communication. Whether it’s alerting soldiers to upcoming training or organizing activities for families living in and around the base, text messaging has proven to be the best way to communicate. But don’t take our word for it, in this blog we have real-world case studies of military bases that use Trumpia's text messaging for military bases to effectively reach soldiers and their families. Let’s dive in!
McConnell Air Force Base
The McConnell Air Force Base in Wichita Kansas houses thousands of soldiers and their families. The base’s marketing team was looking for better ways to reach both soldiers and their families, so they turned to text messaging.
The marketing team noticed that attendance for their events was lower than expected, so they looked for a better way to run advertisements. With Trumpia’s text messaging they were able to grow their subscriber base and they saw a marked increase in event attendance and recreational facilities usage. Their goal was for 100 signups, but they got well over 500!
In their own words:
“Trumpia has been an amazing tool to reach people living on the base. With knowledgeable experts and a deep feature set, Trumpia has truly helped us grow our subscriber base, increase our event attendance, and share valuable information. We couldn't be happier with the results.”
Tierra Kimble, Marketing Director at McConnell Air Force Base
87th Force Support Squadron
The 87th Force Support Squadron (87FSS) is located at Joint Base McGuire-Dix-Lakehurst. Their marketing team was looking for a better way to reach their residents and their families, so they thought they would give SMS marketing a shot.
With Trumpia’s intelligent solution they were able to create different text keywords for different activities so that their subscribers could opt themselves in to hear information that was relevant to them. Many military bases like Joint Base McGuire-Dix-Lakehurst have turned to text messaging to organize activities like golf tournaments, sporting events, and bowling clubs. With Trumpia’s system they were able to sign up hundreds of new mobile subscribers, and in turn, saw a marked increase in base recreational activities by soldiers and their families alike.
In their own words:
“We are definitely seeing more interest and excitement about our events now that we can send the information directly to our customers. And with the fact that people can now opt-in for the exact information they want to know, we are building customer relationships that we wouldn't have been able to maintain before.”
Catron Holland, Marketing/Publicity Assistant & Social Media Director at 87FSS
Soldiers’ Angels
Soldiers’ Angels is a non-profit organization dedicated to helping United States military veterans and their families get the support they need. With an army of “Angel” volunteers, they do important outreach to former soldiers and homeless veterans in order to make sure they are aware of programs that can help them.
One challenge they are facing is that homeless veterans often were impossible to reach with important information. Thanks to a government assistance program they were able to get these veterans phones so they could receive text messages with information about programs that can help them. With Trumpia’s text messaging system they were able to sign hundreds of veterans up for food deliveries every month and they saw a marked increase in interest for their other programs as a result.
In their own words:
“Trumpia has allowed us to reach out to a population of veterans that would otherwise be unreachable... The Trumpia platform has helped us engage with thousands of veterans across the country in order to notify them of the invaluable services we have to offer them, including the Soldiers’ Angels Hunger Relief Program.”
Michelle Julazadeh Chavarin, Online Communications Manager at Soldiers’ Angels
Are you looking to implement texting for your military base? Click here to talk to a Trumpia expert today!
