Customers want to know that the companies they are engaged with will go the extra mile for them. Learn how you can show your customers care through SMS texting. 

In a world where everything is automated and businesses are sending the same type of messages, customers are looking for a company that will go the extra mile - a company that shows that they actually care. And while some businesses think that this is a waste of time, it can actually be beneficial for you and your company. Use Trumpia today in order to send out personalized messages to customers who deserve to be cared for. 

Rather than randomly sending thousands of messages to people who are barely interested in your product or service, you can actually take the time to get to know clients and potential subscribers who are more likely to engage with your product or service. This can be learned through capturing meaningful data on them including their preferences, tendencies, and more. Taking the time to go deep in your conversations rather than just sending out messages widely can actually ensure greater results, and it will be well worth your time and effort. 

Best Practices for Sending Personalized Texts

Sending out personalized messages involves careful and strategic planning in order to ensure the best results while gaining strong relationships. Here are some of the best practices you should follow when sending out personalized messages:

• Pay attention to language. When you are sending out a text message, you want to make sure that you do not sound robotic or stale like most automated messages can sound. While automation is an amazing tool to make your workflow more efficient, you want to sound human and professional when you are sending personalized messages. Be sure to keep your messages concise, warm, and conversational!

• Consider the frequency and time you are sending messages. If you are woken up by a text message from a company at 3am, chances are you are going to be very upset. Sending messages during business hours is ideal not only because they are awake, but because they have a higher chance of checking your messages when they are in the office. Let’s face it, we are all guilty of checking our messages during work hours. 

• Simplify messages. If your message is over 160 characters, filled with so much information, and has an unclear call to action, your subscribers will get confused. Try using links or MMS in order to better communicate what you want your subscribers to know. 

• Include a call to action. Speaking of call to actions, you want to make sure that your subscribers are leaving with a clear plan or direction in mind. The whole point of creating personalized messages and showing care is to gain a mutual partnership with your subscribers. And in that partnership, you need to make your desires clear as a company. 

• Respond. Finally, make sure you are responding in real time. It is that simple. Hiring people to address your contacts will be a worthwhile investment. This is the extra step that shows that you truly care about them. Everyone loves a company with excellent customer support.

These are some of the practices you MUST follow in order to send personalized messages. Make sure that you are constantly checking the quality of your messages and the results of your campaigns. If you need help, please feel free to contact someone from our support team!