There are 3 key reason why people unsubscribe from receiving sms texting–here is how you can prevent it!

If companies and industries are not careful, they can lose subscribers and momentum with any marketing campaign. Companies must monitor the progress of their engagement with subscribers to ensure campaign success. 

Subscribers want to be energized and incentivized to stay loyal to your brand or service, even if they have made purchases before. What’s more, subscribers should be rewarded for their continued engagement by companies that truly want to build a strong relationship with their customers and followers. It is important to build a relationship and engagement with customers in order to increase brand loyalty and to establish your credibility.

Here are the top 3 reasons why someone may disengage with your SMS marketing campaign and ways you can prevent it. 

Quite simply, your SMS texting may have become boring to your subscribers. If your content is consistently the same and has no variety, people will begin to lose interest or reasons as to why they should stay subscribed to your content. 

One of the easiest ways to increase interest is by simply asking your customers themselves what they want to see. SMS texting allows you to conduct polls and surveys while collecting information quickly. Simply ask a question and have all of their answers stored in one dedicated inbox. Applying their suggestions will show that you care while making your SMS campaigns exciting again. Also take advantage of the fact that you can send MMS with Trumpia. Create exciting new videos, images, and more in order to make your campaigns feel fresh and informative.

Sometimes, less is more. If you are sending a lot of texts in a week or within a month, chances are your messages can feel like spam messages to your subscribers. Watch the frequency in which you send messages in order to avoid frustrating subscribers.

One way you can prevent spam messages from ever occurring is by making the frequency of messages clear from the beginning. By utilizing a pre saved template and pre scheduled message, you can automate your messages by sending a quick text to anyone that subscribes. Within that message, you can make expectations of your campaign, including messaging frequency, very clear to your subscriber. 

Finally, you need to make sure that you are taking every opportunity to make your campaign feel personalized. If your messages feel generic and disinterested, many subscribers will want to disengage and unsubscribe. 

You can make messages feel highly personalized by taking advantage of one to one messaging. With Trumpia, messages are not just one way. Subscribers are able to reply to your messages. Taking the time to address concerns and even reply back will make your campaign feel more personal. Furthermore, utilize captured data through polling and asking questions in order to target your campaign more. All of these will increase the personalization of your messages. 

Any more questions? Reach out to us in order to learn more about Trumpia and our software.