SMS texting for the restaurant industry is a great and easy way to make customers feel cared for and reassured.

Chances are if you are reading this, you have had a bad experience with customer service before in the restaurant industry, especially if you are ordering food delivery. Whether it is slow service or rude employees, a lot of the problems with bad customer service is a lack of communication. It is okay if you make mistakes - but a lot of people in the industry are overpromising and underdelivering, causing a lot of frustration amongst customers. Therefore, restaurants need a way to be able to communicate to their customers in real-time in order to avoid any mistakes. 

This is where SMS texting comes in very handy. While we do not recommend using SMS texting to directly handle your ordering process, especially because it can get unorganized really quickly, we highly recommend using SMS texting to send real-time updates on the status of their food. And the process of setting this up is actually very simple.  

• Start by sending a link to your ordering website

This is the easiest way to handle all of your ordering in a neat and organized way, especially considering the fact that text messages cannot handle payments. You can use SMS texting however to help market your business! Simply broadcast a text keyword whenever you are marketing your product, and when customers text that keyword, make sure to send an automated message with the link to your ordering website!

Make sure you are taking advantage of every stream of communication - this includes email, social media, and more! Read more about how you can create an omni-channel marketing program here.

• Include an option to receive text messages for updates

Especially because so many ordering websites already ask for information such as your phone number, it is a very easy process to ask to send updates! These updates can be used to show the status of delivery or any important information such as delays in the process. Learn how you can set up this easy integration and any other integrations here.

In light of COVID-19, the food industry has changed and will continue to change. People are more and more relying on contactless forms of business in order to stay safe. Learn about more ways that you can use SMS texting in light of COVID-19!