Sales and SMS texting is the perfect marriage in order to optimize strategies, efficiency, and more. Read about how salespeople can use Trumpia today. 

Unfortunately, so many people within the retail and sales industry still have a negative perception of SMS texting. They may view it as unprofessional, inefficient, and unable to grab the attention of their subscribers. However, all of the statistics and numbers point to the fact that that is not true. Rather, 98% of all text messages are opened within the first couple of minutes. People are wanting to engage with their businesses and services through text. And because of the ease of text messaging and the benefits that SMS texting brings you, many people’s perception towards SMS text messaging has drastically changed over the years. 

So why should you be texting your clients if you are a salesperson? It’s because for salespeople who are constantly dealing with so many leads all at once, using SMS texting allows you to stay on top of all of the people that you need to contact. And thanks to all of our features, becoming a salesperson can be a lot easier. 

One of the best features that Trumpia has to offer is that all messages are stored in one dedicated inbox that is easily accessible. From there, you are able to create distribution lists that send messages to certain types of people:

You can organize this to route messages to specific demographics of people - new leads, people who haven’t responded in a while, and etc. You also have the benefit of automating your campaigns, utilizing our templates, pre scheduling features, and creating automated messages in order to make your life easier. 

When using SMS text in order to text your customers, we recommend following these guidelines and practices in order to maximize your results:

Utilize Keywords

Text keywords are going to be the cornerstone of your business. These are ways that you can generate more leads. All prospective customers have to do is text that keyword to a dedicated short code in order to opt - in to your messages. It is THAT easy. Keywords can also be centered around certain campaigns, helping you organize your different marketing strategies. This will then also create distribution groups depending on the people who signed up using a specific keyword. 

Personalize Messages

Why should you personalize messages? It’s because no customer wants to feel like they are just another customer or another cog in the machine. They want to know that you truly care about them, and that you want a relationship that goes deeper than a transaction. One of the best ways to do that is to utilize our messaging templates where you can input their name each time you send a message. It’s also important to include languaging that is warm and inviting, rather than cold and to the fact. 

Using Correct Timing

Finally, make sure that you are paying attention to the timing of your messages, as well as the content. Although you should show care for your subscribers, randomly sending a message to “check in” can come across as annoying or even as SPAM. Good content to constantly be sending your subscribers are messages that are trying to schedule appointments, messages with resources, or messages that answer your subscriber’s question.  

All in all, if you are in sales, you need to be using SMS texting in order to help convert leads. We highly recommend reading more through our blogs, where you can have access to a ton of resources that can help you get started today!