Sending audio messages are one of the most underutilized tools that people have access to when they use SMS texting. Learn how to incorporate audio messages into your SMS texting strategy. 

These days, the ways that we can communicate are endless, especially through SMS texting. SMS texting has limitless potential and use cases, and we are still trying to fully understand how we can use Trumpia’s technology to its fullest potential. Currently, you are allowed to send words up to 980 characters, but you are also allowed to send MMS which includes pictures and videos. These are great ways to make your campaigns more interesting and compelling, and you can showcase your product or service in a more appealing way.

However, an underrated form of communication that so many people ignore is to send voice messages. Voice messages connect the best parts of SMS texting and voice calls. Voice messages are more personal, and you are able to communicate things so much better than you can through words or images. However, the downside of phone calls is that people tend to miss them or ignore them, especially if they are very busy in their work days. This is precisely why we have been seeing SMS texting exploding in the last decade - people love the ease and convenience of SMS text. 

If you are sending voice messages through Trumpia, you are guaranteeing that people will hear your voice messages because of SMS texting’s proven read and open rates. People will love the fact that they can listen to your message and choose to respond over text immediately after. We highly recommend using voice messages in order to communicate very important information. This can include brand announcements, staffing changes, and other information that needs to be fleshed out.

Here are some of the benefits of using audio messages with SMS texting:

• Audio messages can boost your brand’s voice by establishing trust and credibility with your subscribers. People want to be hearing from the brands and companies that they are interacting with. Taking the time to share your company’s values, vision, and more will help boost your company’s visibility.

• Share sensitive information via voice message. If you need to follow up with an appointment, share private information, or need immediate action, use voice messaging in order to create both a sense of urgency and privacy.

• Answer questions via voice messaging. Sometimes, there are questions that cannot be addressed by simply texting the person back. Also, people want to know that you care about their questions and their concerns, especially if it is a complaint on a recent transaction. Show your care for your customers by addressing them directly via voice.

These are some of the few use cases for voice messaging, which can help unlock SMS texting even further. If you are dying to learn more about SMS texting and how it can benefit your company today, read more of our blogs in order to see why Trumpia is the perfect fit for you!